1. General description
Having achieved its launch goals, SMM Sub-governance is now ready to proceed to the next stage. Now we are requesting a budget extension for the next period of our activity and growth.
2. Statement of results
SMM is an integral part of the development of every community and project. SMM Sub-governance is planning to relaunch as a group of social media experts focused on creating buzz, awareness and engagement around Free TON while continuing to create valuable content relevant to Free TON. With our focus on managing the social media platforms and relevant content platforms/forums (ie Reddit,) we will work together to fine-tune our content strategy and roadmap ensuring SMMâs efforts will have a direct positive impact on the entire Free TON ecosystem.
Free TONâs Twitter account currently has 12.1k followers with an average of 20 engagements (likes, retweets) per tweet. We plan to triple both the follower amount and engagements with a KPI of 50k followers and an average of 60 likes per tweet by September 2021. We have created a three month long proposal with contests which will help us reach these goals. Each month will feature 4-5 contests: one large contest focused on social media engagement, two supporting contests such as âtop viral tweetâ or âmost engagements on an infographicâ, âGet picked up by an influencerâ and 1-2 supplementary contests which are geared towards editorial content creation for social and blogger platforms.
While managing the social media platforms, content published on social media platforms will come from two resources:
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- Internal/Curated which comprises all Free TON community and subgov updates, content and inner sources like FTH, Telegram channels, Youtube channel, etc. Such materials include articles, news, digests, timecodes, interviews, transcripts,reviews and other types of content. SMM SG active members are working tirelessly to keep the social media communities updated.
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- SMM-Created which comprises content created from SMM contests and members of the subgov. This part is crucial in creating unique content, engaging with influencers, the industry and spreading the word about Free TON outside the community.
We will be developing a content calendar to ensure we stay on top of trends, holidays, events, and always have valuable, unique content to share as well as a roadmap which will help us in content planning. Examples below:
Example fig.1
Example fig.2
Quality and value of content/tweets will be tracked and reported each month by using social media monitoring tools such as hootsuite, buffer, tweetbinder, palantir and tweetdeck.
3. Planned Contests (explained in more detail below)
- DeSocial Management Contest
- Best Infographic Contest
- DeHype Contest
- Awarding best performing content
- Supplementary Influencers contests
- Tik Tok creation contest
4. Partnerships between sub-governances
The main idea is to strengthen the ties between the sub-governances. This allows for more interaction and faster achievement of goals. At the moment, we have entered into partnerships with the following sub-governances:
- Free TON French Sub-governance x SMM Sub-governance collaboration proposal 2
- Free TON SMM SG & African SG Cooperation Proposal 1
Moving forward, all working SG groups will be encouraged to represent an SMM contact to relay information between groups.
5.Current SMM members:
| Name | Nickname in Telegram | Public key | Free TON Address |
|---|---|---|---|
| Grigoriy | @Grigoriy2000 | fd9333c65b8ac909f74a9f905bd8e95c4019c62bb9cfdbc65f50e3ac081d2577 | 0:4cb8ec1104567e93081aef709360da83cbdac13cd578dd01b98395052102739f |
| Alex | @ducktalesblock | 3fe1889a81a1941b0f86bef70998e1625170f36789ec9e8645f32ffd54b8bee9 | 0:c0efbaaa82ea20862cc7b49fdd57288275eae56ff92832c5c948a37943888691 |
| Senya | @senya_dz | 7ee520d94a4df7cda9d8e4a8354c0787decd1bd7837f1bb4412959881e2e312f | 0:28f1f2b44107f3619bc9e6374966747064636bbd5ed4f0473a873a41ab126f49 |
| Alex | @tugt45 | 8355ee4acf95b683e4c24b0cb0c2c15e4c5358dcca4e376cf46670396583798b | 0:b9ec5a01667acfca8b6bb560004e6153b43ebfcbbae5826fbfdd490c8d12ec14 |
| Roman | @Dedicate_s | 6f10bb0c31958196a87e35a7d8320355e6ae161da57d9a77abbfa1e12d4131be | 0:85414bd34a8e7b37ad8582a27480bbfcf00eefb0532f8b2ad8b97a97fbede6c7 |
| Andrey | @andmans | 80fc6cee148f0d6661a780cab1322b10535d58ce354a8853c73afce670b95733 | 0:2110626322a857753263d335d0cac7b9d16a210b1791b05c739ef48e1acf0751 |
| Ekaterina | @kekerya | b86a93f61407d52e6a12684c1539d2e1404c43fc3725a9bb800f40cb9a1320a1 | 0:e8cfa8749a30449479d85e65105652c3d18bfaeb726bea25771ed94cd533f8c0 |
| Evgeny | @soundsond | 080d90d8f1cae7024cfbf6b8ed80be93962e9ca2809917fe7c358d5506d225c4 | 0:b2f7b29780ef96edfdce3fccb0b36787b2c5d0c10a9c0de728b527bf49c4df60 |
| Ben | @mrbsunder1and31 | 1dbe2acde419ef931d86491cc3d2a146c30daeb0613904ac10f5f71bef7c9d3b | 0:72f0251d313e70b4bffe30132018cede5fa3697d8dcc53e3d5850b335a0e6bf2 |
| Joanna | @powderedtoastwmn | cf6c9fd2653a52ddeb38f3c7a40f0b7a7d23d8a478d0eaeda00bfb34c8f8b2f1 | 0:b3deb2f80dbc616c9eee686a305be74a82e71c5d00195997913da818e248e976 |
Benefits to the Free TON Community
Based on a decentralized strategy, the community will gain greater recognition in the crypto environment, an increase in the number of network participants through the SMM promotion plan.
7. SMM Development program token request
Funds that will be unspent during the SMM request campaign will be carried over to the next period.
Free TON SMM Month 1
| Program name | TONs |
|---|---|
| DeSocial Management (in process - contests will be aimed at increasing Free TON presence at these platforms) Twitter, Reddit, Linkedin, Facebook,Instagram | 10000 |
| Reimbursement for previous Free TON SMM Renewal Contest 2021 | 77645 |
| Sub-governance representatives | 0 |
| Supplementary Influencer Contests | 3000 |
| Supplementary content creation contest awarding | 4000 |
| Best Infographic Contest | 5000 |
| Supplementary admin reimbursements (time stamps etc) | 3000 |
| Additional supplementary contest if it will be needed and reward for video creating/time-codes/other reward related to support social media channels | 5000 |
Free TON SMM Month 2
| Program name | TONs |
|---|---|
| DeHype Contest (twitter viral marketing) | 10000 |
| Supplementary Influencer Contests | 3000 |
| Sub-governance representatives | 0 |
| Supplementary content creation contest awarding | 3000 |
| Supplementary admin reimbursements | 2000 |
| Tik Tok contest | 7000 |
| Additional supplementary contest if it will be needed and reward for video creating/time-codes/other reward related to support social media channels | 5000 |
| Total | 30000 |
Free TON SMM Month 3
| Program name | TONs |
|---|---|
| In order to show conscientiousness on our part, we do not schedule the 3 month in detail, contests and programs for it will appear by analyzing the previous two months and are scheduled immediately before the 3 month. We will analyze our activities and, if necessary, adjust the vector. | 30000 |
| Total | 30000 |
Total: 167 645 TONs
Multisig wallet:: 0:e2ac0aaddc884cb51de4ee62907798b72aa6093b57e25ed4e04bd771998f4121
