Hi everyone!
This is my version of the program: english and russian versions in one document. Enjoy!
Всем привет!
Это моя версия программы, на английском и на русском)
https://drive.google.com/file/d/1gQ_tADFI2HffkSZ4MhDwZ4C9ezG7sbid/view?usp=sharing
Hi. Here’s the link to my submission.
My Telegram username: @mrkanu
https://www.pdfescape.com/open/?8557E094A7FE98AF6975BFA06938381E8F4AACC606B85E39
Hello!
This is my idea for this contest:
1. Brand Master program description.
My suggestion is to create a decentralized system of teams competing with each other for rewards and building community trust.
I propose to use the infrastructure that we already have: contests and active jury. This will speed up the launch of the project and will not divert precious developer attention.
According to my idea, two contests are held once a month:
That is, Brand Masters contests will be created on a monthly basis. Teams wishing to participate provide their analysis and suggestions for promotion events in their language groups aimed at improving brand awareness and positioning.
The participant in his proposal for the contest:
The jury selects the best proposals by soft majority voting system.
After completing their promotions, the selected teams submit their reports to the contest # 2, and the jury selects teams worthy of rewards (soft majority again). The report can be carried over to the next reporting period if the promotion is extended in time.
If a team executes at least two successful promotions and receives a reward for them, it earns the title of Brand Master and gets the opportunity to offer promotions with a planned budget in the form of a certain number of tokens. Such a proposal must contain a justification for the budget with a detailed distribution by expenditure items, and links to standard price lists. The jury has the right to reject such an application if it considers the costs ineffective. When such a promotion is approved by the jury, this team is allocated a corresponding budget from the referral giver.
Initially, the maximum share budget is 5000 tokens. With each successful execution of such a promotion, the maximum budget increases by 5,000 tokens, reaching a maximum of 50,000 tokens.
The title of Brand Master also allows you to connect ambassadors in the appropriate language groups for future promotions.
2. Brand Master roles distribution.
Teams make their own decisions about the number of participants within themselves and the distribution of roles.
However, each team must have its own leader, who has the right to act on behalf of the team, apply for contests, and accept rewards. It will be advantageous if the leader is a public person.
Teams with inefficient distribution of roles or suboptimal numbers of participants should be eliminated through competition.
Brand Masters have the opportunity to attract Ambassadors to directly participate in advertising campaigns.
3. Determining the number of Brand Masters needed.
I believe that at the moment, three commands are enough for each language group:
And two commands for each language group:
Total: 33+102 = 19 teams.
At the initial stage, it is necessary to work out the technology and analyze its effectiveness. After that, we can adjust the number of teams and / or rewards by voting.
I assume that at the initial stage, the actual number of teams will be fewer. It is the jury’s duty to select only really interesting and effective proposals.
4. A system for monitoring the fulfillment of Brand Masters’ duties.
I do not approve of the system for monitoring the work of Brand Masters based on the count of referrals, because such a system is too vulnerable to cheating.
According to my idea, two contests are held once a month:
Only teams that have won an event competition in a previous or earlier competition will submit reports.
Reports include:
5. Identification of regional communities and language groups for community
leadership by Brand Masters.
As I said, it is important to cover the 8 largest language groups in the initial stages:
Regional communities, i.e. the target audiences to which the efforts of the Brand Masters will be directed are chosen by them when applying for the competition.
These target audiences must have one or more of the following qualities:
potential interest in Free TON for solving their tasks (investment, means of payment, secure means of communication, use of smart contracts, etc.);
ideological proximity to the free TON philosophy (decentralization, direct democracy, absence of ICO as a sign of pure intentions);
the audience should be receptive to new ideas and is able to positively evaluate the prospects and convenience of Free TON;
the audience is vast (tens of thousands of people or more);
the audience is potentially interested in spreading information about Free TON beyond its borders.
The choice of the target audience should be justified in each specific case.
6. The main tasks that Brand Masters can perform on a common basis and each in their language group.
The main tasks of the Brand Masters in a common basis:
Tasks that can be solved within language groups:
7. Terms of token rewards for tasks performed.
As mentioned above, one cycle consists of two contests.
I suggest that the reward for the first contest should be 5000 tokens.
And for the second 20,000 tokens.
That is, the total maximum budget for rewards will be:
(20,000 + 5,000) * 19 = 475,000 tokens per month.
Hi. Here is my proposal link:
https://drive.google.com/file/d/1-9_tgHcJetwhGp-7RZm1LWLdpOcLZJ_S/view?usp=drivesdk
Telegram: @Pont1y
Hello Everyone))
Here is my proposal for Brand Masters program…
1.Brand Master program description
The purpose of the proposed program at this stage of FreeTON development is to create the Brand Master of “quality”. Achieving this aim involves in focusing on the quality of:
created content, promotion tools, quality and methods of presenting information.
and as a result of the promotion work, attract more participants to the community.
In order to successfully complete the Brand Master mission, the candidate should, first of all, have a very good understanding of the FreeTON project, love and share all the principles of the community. I don’t think that a person who appeals and supports government statements, who is an active member of any political parties which abides the law discording with FreeTON’s principle, and who follows (or coworker) any other similar projects will be relevant for this position (checking posts, comments and etc. in the pages of social network)
At least The Brand Master should study all available information (Free TON websites, Wiki, forum etc) and participate in all AMA sessions. Since this mission can involve both offline and online meetings, the Brand Master should add a short video to the resume (criterion: profession, work experience, successful projects) where he/she tells about Free TON, choosing any topic (criterion: accuracy of content and ability to express thoughts fluently, positively, competently).
In order to create a global image across the world, it is necessarily to form content strategy developed by the community. And the Brand Masters can use any proper promotion tools. Also it is essential to create a single logo for printed materials, for T-shirts, etc. (probably even it will be appropriate for an AMA session :))).
Online promotion is very important, as it reaches a large audience at a lower cost. Nevertheless offline meetings, as I think, are important, since the audience that actively uses the benefits of online products, etc., or who have a voice / weight (investors, etc.) but are not involved in social networks.
In addition to promoting in the business community, among developers, etc. among the local population, I think working with foreigners who often live without being involved in the local community (in some countries their number is about 20% of the population ) will be vital. Also they can be a good spreader of information in their homeland (through support centers for foreigners, through diaspora leaders, etc.).
4. A system for monitoring the fulfillment of Brand Masters’ duties.
I think the Brand Master should participate in the AMA sessions, translate announcements and all important news from the community in time, pass periodically tests on FreeTON (possibly about a certain section, or about recent and pending events, etc.)
The Brand Master should be involved in a local chat work (criterion: the increase the number of participants, question-answers, the ability to work with negativity, objections)
All participants involved by the Brand Master should be checked for fake (since the work is also evaluated by the number of participants)
Brand Master should provide a monthly basis an informative report with evidence of the tasks performed.
Identification of regional communities and language groups for community leadership by Brand Masters.
It seems at the moment it is mainly the English and Russian-speaking communities are popular, I think it is necessary to develop in all languages as possible. I think there is no need to work in isolation or leadership of a particular regional community or language groups as leaders.
The main tasks that Brand Masters can perform on a common basis and each in their language group.
create material that can be used by another Brand Master: for example, short videos showing famous attractions in his/her country with the FreeTON promo, there may be short informative texts with a quiz, presentations for offline meetings, etc., which other Brand Masters will translate and use
besides the translation of advertisements, announcements and messages, also translate main materials.
write and post articles in a targeted audience at least 3 times per month; weekly educational, informative short video for you tube; weekly quizzes in social channels; develop chat / social networks - actively and reliably answer questions, involve participants in the development of the FreeTON community.
once every 2 weeks, run an offline light campaign (it can be simply walking around in a suit-logo in the business district, volunteering in a T-shirt with the FreeTON logo, etc.)
Before post materials, it would be better to post them on the forum so that community members can leave comments, criticism, wishes and this helps the Brand Master improve the quality of the content.
The Brand Master should use of all any marketing tools to promote FreeTON.
For each 500 participants additional bonus of 15 crystals for each
translation and writing articles, etc. is calculated as for the wiki project (for equality of all similar works:)).
for presentations, seminars, meetups, workshops 500-5000 crystals depending on the number of participants, type of meetings and the target audience of invitees.
По ссылке можно будет ознакомиться версией на русском языке:
https://drive.google.com/file/d/1UdgmcTQlMZlvsQBLZChp5k1gtZRnvHy1/view?usp=sharing
Hey guys!
This is my version of the program (english): https://drive.google.com/file/d/1gDoyUCkVvsHJu5DeK1lGyFTdBoXPQQnc/view?usp=sharing
Всем привет!
Это моя версия программы (на русском): https://drive.google.com/file/d/1bIXTVVIiGPzCTYfxjI1UT26YLUBNaS3K/view?usp=sharing
gl to everyone and thx for the contest
Hi everyone!
Here is my idea:
Описание программы Brand Master :
Создаём отдельный сайт-платформу Brand Master, где абсолютно каждый человек может внести свой вклад в развитие и популяризацию Free TON. Суть состоит в том, чтобы зарабатывать поинты за активность и затем эти поинты обменивать на реальные токены TON Crystal. Человек приходит на платформу и ему нужно завести себе кошелёк TON Surf, вставить свой адрес в поле, подписать декларацию о децентрализации, вступить в основные каналы и чаты telegram, подписаться на все соц. сети Free TON. В результате он будет одобрен к выполнению заданий и получит 20 поинтов за то, что выполнил стартовые шаги. Далее он может выполнять задания и зарабатывать поинты. К примеру, когда наберёт 500 поинтов на платформе Brand Master, то сможет их обменять на 500 токенов TON Crystal. То есть это минимальное количество поинтов, которое нужно для обмена на токены. Таким образом мы исключаем тех, кто придёт, чтобы по-быстрому заработать и уйти, а будет реально трудиться. Все работы будут проверяться членами жюри. В результате мы получим большое активное сообщество, которое будет писать статьи, снимать видео, писать про Free TON в своих соц. сетях, устраивать живые мероприятия и так далее. Также можно подключить реферальную систему к платформе Brand Master. Это всё очень быстро привлечёт внимание множества людей.
Распределение ролей Brand Master :
● Исполнители заданий. Это люди, которые присоединились к платформе Brand Master и были одобрены, после того, как выполнили стартовые шаги. Они зарабатывают поинты за свою работу по продвижению Free TON и обменивают их на токены TON Crystal, когда наберут как минимум 500 поинтов. Исполнитель обязан использовать только свои настоящие соц. сети и публиковать только свой авторский контент. Любое жульничество будет караться баном на платформе и обнулением поинтов. Но так как нужно заработать минимум 500 поинтов для обмена на токены, то и интерес мультиаккаунтов пропадает.
● Члены жюри. Это люди, которые будут проверять индивидуальную работу. К примеру написанную статью, снятое видео, активность в других сообществах, где продвигался Free TON и тому подобное. То есть люди сдают отчёты на платформе Brand Master, а члены жюри их проверяют, после чего исполнителям начисляется определенное количество поинтов. При том, такие мелкие задания как поставить лайк и сделать репост, им проверять не нужно, так как после того, как исполнители подключают свои соц. сети к платформе, начисления поинтов за такие задания и их проверка может быть автоматической. За свою работу члены жюри будут получать награду в токенах TON Crystal. Также в обязанности жюри входит не только проверка работ, но и проверка пользователей на фальшивых рефералов и мультиаккаунты. Также стоит следить за тем, чтобы пользователи не присваивали чужую работу себе. Можно использовать опыт https://freeton.org/contests для доказательства подлинности работы. Для выборов членов жюри можно провести отдельный конкурс.
Система поощрения исполнителей платформы Brand Master :
● Видео-контент. Плохое качество – 15 поинтов. Среднее – 30 поинтов. Отличное – 50 поинтов. Если на канале много подписчиков, то жюри могут начислить дополнительные поинты.
● Статьи, Блоги. Плохое качество – 10 поинтов. Среднее – 20 поинтов. Отличное – 40 поинтов. Если на канале, блоге или на своём сайте у человека много подписчиков, то жюри могут начислить дополнительные поинты.
● Лайк + Репост записи с официальных соц. сетей Free TON. 0,3 поинта начисляется автоматически. Так как люди подключают свои аккаунты к платформе, проверка жюри таких заданий не требуется.
● Проведение живого мероприятия Free TON в своём городе. 300 поинтов. Собрать аудиторию и рассказать им о преимуществах и особенностях Free TON.
● Индивидуальная работа. Тут автор может использовать любой креатив. Всё что угодно. Например, провести вебинар своей аудитории на тему Free TON и добавить его запись в отчёт, перевод статей, придумать какого-нибудь полезного telegram бота для продвижения и так далее. Всё, что способствует популяризации Free TON. Такие работы уже будут оцениваться на усмотрение жюри.
Реферальная система платформы Brand Master :
Каждый пользователь может приглашать людей по своей реферальной ссылке. Но получать награду он будет, когда его реферал наберёт 500 поинтов. Награда будет составлять 5% от количества поинтов реферала. То есть допустим реферал набрал 500 поинтов и решил обменять их на токены TON Crystal. Как только он обменяет, человек, который его пригласил, получит 5% от этой суммы, что составляет 25 поинтов.
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Description of the Brand Master program :
We are creating a separate Brand Master platform site, where absolutely everyone can contribute to the development and popularization of Free TON. The bottom line is to earn points for activity and then exchange these points for real TON Crystal tokens. A person comes to the platform and he needs to get himself a TON Surf wallet, insert his address in the field, sign a declaration on decentralization, join the main channels and telegram chats, subscribe to all social Free TON networks. As a result, he will be approved for completing tasks and receive 20 points for completing the starting steps. Then he can complete tasks and earn points. For example, when he gets 500 points on the Brand Master platform, he can exchange them for 500 TON Crystal tokens. That is, this is the minimum number of points that you need to exchange for tokens. Thus, we exclude those who come to quickly earn money and leave, but will really work. All works will be checked by members of the jury. As a result, we will get a large active community that will write articles, shoot videos, write about Free TON in their social networks, arrange live events and so on. You can also connect the referral system to the Brand Master platform. All this will very quickly attract the attention of many people.
Distribution of Brand Master Roles:
● Performers of tasks. These are people who have joined the Brand Master platform and have been approved after completing the starting steps. They earn points for their work promoting Free TON and exchange them for TON Crystal tokens when they reach at least 500 points. The contractor is obliged to use only his real social. networks and publish only your own content. Any scam will be punished by a ban on the platform and zeroing the points. But since you need to earn at least 500 points to exchange for tokens, the interest of multi-accounts disappears.
● Members of the jury. These are the people who will check the individual work. For example, a written article, a video shot, activity in other communities where Free TON was promoted, and the like. That is, people submit reports on the Brand Master platform, and the jury members check them, after which the performers are awarded a certain number of points. Moreover, they do not need to check such small tasks as like and repost, since after the performers connect their social. network to the platform, the accrual of points for such tasks and their verification can be automatic. For their work, the jury members will receive an award in TON Crystal tokens. Also, the duties of the jury include not only checking the work, but also checking users for fake referrals and multi-accounts. It is also worth making sure that users do not take someone else’s work for themselves. You can use the experience of https://freeton.org/contests to prove the authenticity of the work. A separate competition can be held for the selection of the jury members.
Reward System performers Brand Master platform:
● Video content. Poor quality - 15 points. Average - 30 points. Excellent - 50 points. If there are many subscribers on the channel, the jury can award additional points.
● Articles, Blogs. Poor quality - 10 points. Average - 20 points. Excellent - 40 points. If a person has a lot of subscribers on a channel, blog, or on his website, then the jury can award additional points.
● Like + Repost records from official social media Free TON networks. 0.3 points are awarded automatically. Since people connect their accounts to the platform, jury review of such tasks is not required.
● Holding a live Free TON event in your city. 300 points. Gather an audience and tell them about the benefits and features of Free TON.
● Individual work. Here the author can use any creative. Anything. For example, conduct a webinar for your audience on the topic of Free TON and add its entry to the report, translate articles, come up with some useful telegram bot for promotion, and so on. Anything that contributes to the popularization of Free TON. Such works will already be evaluated at the discretion of the jury.
Referral system of the Brand Master platform:
Each user can invite people using their referral link. But he will receive a reward when his referral reaches 500 points. The reward will be 5% of the number of referral points. That is, let’s say the referral got 500 points and decided to exchange them for TON Crystal tokens. As soon as he exchanges, the person who invited him will receive 5% of this amount, which is 25 points.
Free TON Ambassador Program Description
This document describes the main roles of Brand Masters, their number and the possibility of assessing their work, as well as explains the principle of calculating payments for the work of participants. Rewards calculated based on such indicators as the project budget, the size of the base/additional (bonus) part of the payment, as well as the final payment depending on the cost of the project’s token.
This program can be used to: attract new community members, increase the presentation of the project on various platforms, attract users and developers.
In order to monitor the activity of Brand Masters, a work plan for a month or some other period is created for each role. During this time, tasks are distributed among the participants. The task is considered completed if the work of the Brand Master meets the described conditions. How specific these conditions are is discussed on the forum in the topic dedicated to activity (for example, organizing meetups) or is determined by the participant independently. At the end of the period, the community draws up a progress report on the part of each participant, and the jury reviews this journal and assigns rewards.
It is proposed to make any regional community lead by the regional community leader. For example, TON France, Free TON – Comunity Italiana, Free TON Türkiye as it is currently. But there should be definitely more communities, even not so big. The main thing is initiative, but, first it is needed to convey information about the project to the region. Therefore, the nearest foreign community (ambassadors) can also hold an initial meetup in the country, and agree on the selection of other ambassadors.
Technical Ambassador
The role of the Technical Ambassador is closely related to the Free TON product - decentralized applications, and the use of the capabilities of the Free TON ecosystem as a whole. The main task of this brandmaster is to facilitate the creation of a completed technical product, such as a decentralized application. Technical Brandmaster is well aware of the technical capabilities of TON from developer and user side, and can perform the following tasks:
This role is suitable for subject matter experts and requires significant commitment to the project. The selection for this role takes place on a competitive basis based on the results of the resume review and, probably, voting for the applicant.
Marketer ambassador
The role of the Marketer Ambassador is related to the targeted promotion of the Free TON product to end users - potential owners of decentralized applications based on Free TON. The last paragraph in the description of the role of the Technical Ambassador (see above) mentions that Marketer ambassador assists in the development of projects initiated by private clients, companies, communities, introducing blockchain technologies into their processes.
But if the task of the Technical Ambassador is technical consulting, then the task of the Ambassador Marketer is more business contact with potential application owners. To a lesser extent, the Marketer Ambassador is interested in attracting individual developers. One way or another, the role’s main tasks are:
This role is suitable for subject matter experts and requires significant commitment to the project. The selection for this role takes place on a competitive basis based on the results of the resume and, probably, voting for the applicant.
Factors that should be taken into account when forming the reward:
An example scheme of valuing Brand Masters rewards:
Role Index consist of
Project budget metrics Investment and incentivising metrics Value interpretation metrics
total (fixed) budget on ambassador programs
X1 budget changing
X2 % of ambassador program budget for this role
X3 incentivising part of reward
Y1 Free TON token price change
Z1
Network manager 100 -20
example value 0.15 0.2 0.5
Meetup organizer 100 -20 0.20 0.3 0.5
Technical ambassador 100 -20 0.15 0.3 0.5
Marketer ambassador 100 -20 0.20 0.6 0.5
Content-creator 100 -20 0.30 0.2 0.5
maximum reward for one participant A = (X1 + X2) * X3 / n (n - number of brand masters in this group total)
basic reward of one participant B = A-A * Y1
bonus part of the award of one participant from the 2nd month C = Y1 + Y1 * Z1
total reward of one participant D = B + C
This is my proposal for the contest-
In the current Blockchain and Cryptocurrency space, where many of the projects underestimate the need for decentralization, free TON has embraced this concept from its very inception.
But decentralization comes with its own bells and whistles; namely no single point of interaction and no official GO-TO preson.
That’s why official Brand Masters are required- To officially represent Free TON at various stages.
BRAND MASTERS PROGRAM
Appointing Free TON Brand Masters to PROMOTE and REPRESENT Free TON on behalf of the community at various platforms online and offline, and promoting Free TON in their respective local communities and language groups.
The program should be a long term initiative where Brand Masters are appointed/reappointed Monthly/Quarterly on the basis of roles they are willing to play and the quality of their earlier work (Eg- Monthly appointments for online social media representatives, and Quarterly for regional community managers based on their work.)
ROLES-
They will be able to choose a role (or a few) that’s suits the most from the list below:
REGIONAL COMMUNITIES/ LANGUAGE GROUPS-
Separate Brand Masters should be assigned in order to represent and better promote Free TON to regional groups and languages that constitute significant number of cryptocurrency enthusiasts, starting from- Russia(Russian), China & Hong Kong(Mandarin), India(Hindi), Vietnam(Vietnamese), South Korea(Korean), Nigeria(Hausa/English), South Africa(Afrikaans/Zulu), Singapore(Malay), UK and other European Countries(English), with more regional communities and languages added later on.
Roles that would require separate Brand Masters for each language group- Regional community manager, translator, event organizer, etc.
Roles that would be common for all the Brand masters- Content Creation, Social media representative, Project Collaboration, etc.
NUMBER OF BRAND MASTERS REQUIRED-
Initial number of brand masters shall be limited to 1-2 per geographical/ language group for each role where separate Brand Masters are required for each regional group, and total 3-5 for the roles for which are common for all the regional groups. Changes could be made later on as per the response and requirement.
REQUIREMENTS TO BE FREE TON BRAND MASTER-
SELECTION PROCEDURE-
A form should be made available once a month for the community members to apply for the role of Brand Masters.
Applicants aspiring to be Brand Masters should fill out the form indicating their-
SELECTION CRITERIA-
Decision on selection of appropriate Brand Masters shall be made by validators through voting/ or it could even be delegated by them to a small committee charged with responsibility for handling activities and promotions & events. (It would be better if such decisions are not left to members for voting as chances of rigging by malicious applicants are very high in such a scenario)
AFTER SELECTION-
The names, brief details along with photographs (if possible) of selected Brand Masters shall be hosted on a dedicated page at freeton.org or community forum so that anyone can easily look and verify their credentials. It would create plethora of options to motivate them to perform their assigned roles diligently (Eg- By giving them 1-5 gems based on their performance and the community’s perception of them.
If possible, Brand Masters, especially those organizing offline events and promotional workshops shall be given starter kits containing T-shirts, merchandise, badges, or other things enabling them to represent Free TON to their audience.
WORK PERFORMED-
Proof of work shall be submitted weekly by the Brand Master to a common portal (such as Free TON forum) under his name in appropriate manner as per his role, (such as screenshots by social media influencers and online regional community managers, pictures/ short video of events by event organizers) and those not submitting their work for two consecutive weeks booted out, moreover, any member would be able to have a look at the quantity and quality of work performed by him and members with sufficient quorum would have powers to relieve any Brand Master of his duties if the quantity or quality of work is deemed below par.
REWARDS-
Tokens awarded shall focus more on the quality, creativity and the amount of time devoted for the work performed rather than the quantity of work
Rating system could be applied for this purpose, rating the creativity and quality of work on a scale from 1 to 10, 1 being the least creative and 10 being most unique and creative.
(NOTE: The following table is only an illustration of how Crystals can be distributed among different rating assuming 1 TON Crystal = $0.50. Actual number of crystals distributed can depend on the price of Crystals and other factors)
| Rating | TON Crystals | Example of work |
|---|---|---|
| 10 | 10000 | Playing major role in getting Free TON grams listed on Top Tier Exchange |
| 9 | 8000 | Organizing Large Seminar/Event(>500 people) on Free TON |
| 8 | 6500 | Developing Dapps on Free TON Blockchain |
| 7 | 5000 | Persuading a well-known Crypto Influencer to follow Free TON |
| 6 | 3500 | Organizing Seminar/Event(50-500 people) on Free TON |
| 5 | 1000 | Blogging about Free TON, Translating Articles etc to regional languages |
| 4 | 500 | Moderating Free TON Communities (>500 people) |
| 3 | 250 | Moderating Free TON Communities (<500 people) |
| 2 | 100 | Shilling Free TON on Telegram, Twitter and other social media platforms |
| 1 | 50 | General shilling of Free TON in other Telegram groups |
I want to expand FreeTON network through revolutionizing education criteria.
FreeTON will be a platform where blockchain enthusiast will come for learn and learnt users will be able to cash out their capabilities with in network itself through Learn and Earn initiative by FreeTON .
Hello!
This is my application for Free TON Brand Master contest
Free TON Brand Master Program
Name: Daria Artanovskaya (tg. @Artanovskaya).
Free TON forum account: Artanovskaya.
Together with Michael Shapkin (tg. @michaelshapkin), we launched a Program Development Contest for Free TON Brand Masters.
Together with Michael Shapkin and Dmitry bitjudge (tg. @everjob) we are taking an active part in Free TON Ambassadors Governance development (Like Free TON Wiki Governance).
Brand Masters program description
General Description
Since the Free TON is just beginning its development path, it is now important to build a community leader structure represented by Brand Masters. Brand Master is a Free TON true believer who understands the Free TON purpose, knows the entire Free TON structure, and also knows how all the project’s tools work and can teach this to new community members.
Time frame
The Free TON Brand Masters program has no time limits and will function as long as the Free TON needs work, provided by Brand Masters.
Program results
All Brand Masters work should lead to worldwide Free TON brand recognition, global community development, including regional communities in terms of linguistic, geographical, and other criteria, settling each new community member to Free TON ideas, goals, training to use all the necessary project tools.
Brand Masters roles distribution
The work of each Brand Master can be assessed based on several criteria:
Determining the number of Brand Masters needed
The number of Brand Masters required for the full Free TON development depends on the project needs and each Brand Master uniqueness who has something to offer the Free TON depending on his skills and capabilities.
A system for monitoring the fulfilment of Brand Masters’ duties
For the complete and correct organization of all Brand Masters work, monitoring the effectiveness of the performance of certain tasks, as well as the expediency of these tasks, a full-fledged management apparatus is needed - Free TON Ambassadors Governance, which will exercise comprehensive and full control over the implementation of each Brand Master tasks.
Each Brand Master individually undertakes:
In order to stimulate all Brand Masters work, it is proposed to conduct monthly open entire community voting to identify the Best Brand Masters for the past month, with a reward in the amount of:
Identification of regional communities and language groups for community leadership by Brand Masters
Each Brand Master has the right to create a community of Free TON true believers, depending on the following criteria (this list is not exhaustive):
The main tasks that Brand Masters can perform on a common basis and each in their language group & Terms of token rewards for tasks performed
To fulfill the role of Brand Master according to the principle of each brought new community member value, each Brand Master can perform the following actions (this list is not exhaustive and each Brand Master has the right to act at its discretion):
Each new community member can be involved in the Free TON life and contributes to the Free TON development in varying degrees and, in accordance with this level of involvement, will use the reward for the Brand Master who invite this community member to the Free TON:
To fulfill the role of Brand Master in accordance with the principle of performing standard work to maintain the Free TON functioning as a whole and its individual communities:
Each Brand Master has the right to choose himself according to which scheme it is better for him to work and which structure will bring more benefit to the Free TON.
In addition
This Brand Master program was developed based on the experience of working as a IoTeX project Brand Ambassador.
While developing this Brand Master program, together with Michael Shapkin and Dmitry bitjudge we are aware of our full responsibility, and we also express our full readiness to implement this Brand Master program as part of the Free TON Ambassadors Governance development.
Regardless of whether this Brand Master program is approved by the Jury and selected as the main Brand Master program, we will carry out the Free TON Ambassadors Governance development.
Good luck!
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This program was written by Dmitry bitjudge. You may know me as one of the Initial Members of Free TON Wiki and Wiki team lead. |
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NB: The reference to “we” in the context of this document implies an initiative group consisting of the following persons: Dmitry bitjudge (Telegram), Michael Shapkin (Telegram), Daria Artanovskaya (Telegram). The initiative group has the ability and interest to implement this program in order to achieve the stated goals. However, the final choice must be made by the community.
Obviously, the program needs to be promoted outward to attract BMs from social media, crypto and tech communities, and any other source where the target audience is concentrated. We will be looking for people who can and want to become BMs in Free TON.
The promotion plan includes:
The BM Program has a long way to go and the question arises of how to evaluate the results of the BM Program “on the road”, at any stage. The following criteria will confirm that the program runs successfully:
The performance of any BM should be judged by his/her performance.
Based on the goals of the program, only the quality of the invited followers is important, their real activity in Free TON, and the benefits that these people bring to the community. Only this criterion of the quality of the invited followers will be applied in assessing the effectiveness of the BM’s work.
Therefore, it does not matter whether the BM is an ordinary enthusiast, popular blogger, opinion leader, public figure, celebrity, etc. Any of them should get an equal chance because it is fair and meets the idea of Decentralization. Further, it does not matter the size of the BM’s own audience on social networks or media, it is only important how the BM will use this resource and whether it will bring results.
Here’s an example: We believe that a small blogger who attracts 100 active and interested followers will bring much more value to Free TON than free advertising from a media person (declaring himself a BM) with his own audience of several million people, after which thousands of useless and non-initiative people will come only out of curiosity.
Based on the above, we believe that referral programs and other similar methods based on quantitative audience recruitment will be of much less benefit than performance measurement.
The program has no exact limit on the number of BMs. However, recruitment of new BMs to the program may be terminated if the program reaches the limit of rewards, or if it becomes clear that the objectives of the program have been achieved.
To help BMs achieve program objectives, monitor the program, and oversee BMs’ work, a support team should be formed of members of the initiative group and/or other members chosen by the community.
The support team will be rewarded for their work in the amount of 20% of the expenses of the BM Program.
In the event that this BM Program is deemed strategically important to Free TON, the community may consider establishing Free TON Brand Masters Subgovernance. This also involves the election of a separate Brand Masters Program Jury, whose responsibilities will include voting for the work of BMs.
An authorized jury will have the right to exclude any BM from the program if he/she regularly fails to fulfill his duties or discredits the ideas and principles of Free TON.
Thus, the elected authorized jury will vote for:
All these programs will be publicly available to the community at any time, including:
This publicly available data will enable the community to monitor program implementation, participate in decision-making, and assess the current progress of the BM Program.
There is no need to thoroughly evaluate the BM’s existing social profiles and check the quality of the audience there. Because (as mentioned above), we will evaluate the work of the BM based on his/her results.
As for the creation by the BM of new local communities Free TON, they can be formed according to linguistic, national, geo, thematic or professional characteristics.
Although the creation of local language communities seems to be the most obvious thing, why should we forbid a BM to create, for example, a chat for his favorite Free TON game (thematic chat), or a chat for Free TON applications developers for some narrow niche (developers chat)? In the end, it is only important that the BM is a local leader and involves new people in Free TON, as stated in the program’s goals.
We initially believe that a BM acts in good faith, honestly, openly, responsibly, communicatively, and demonstrates leadership qualities. It is certain that the BM signed the Declaration on Decentralization, believes in the idea and future of Free TON, otherwise he/she is not worthy of the honorary title of BM.
Each BM can act according to his own plan if the objectives of the program are achieved.
However, to help BMs get started quickly, the Support Team will prepare a detailed guide for them. Here are the approximate titles of the sections that will be included (this list is provided as an example and will definitely be expanded):
Essentially, this step-by-step list is a coherent funnel of engaging new people in Free TON. These steps will also help the BM himself get used to the Free TON ecosystem to learn many things that will later need to be taught to his followers.
The basic unit of KPIs is Verified Follower (VF).
A Verified Follower is a BM-invited follower who has proven to be a real person in the community and/or has completed the Free TON Fan Application Form (FAF). FAF is recommended but not required.
In addition, any person can become a Verified Follower automatically without filling out a form if they have been extremely active in the community for at least 2 months and no one has any doubts that the corresponding profile belongs to a real person.
When creating the FAF template, we will be guided by the principles of Free TON decentralization and guarantee that we will NOT request any personal data specified in any ID cards issued by any government agency. Providing information about yourself is voluntary and is only necessary as evidence that an applicant is a real person.
The list of questions and technical implementation of the FAF will be made in such a way as to make it as difficult as possible for bots to use and send fake data. This will mean that almost all applications are from real people.
Each BM will have an individual form for their followers (based on a uniform parental template) so that it is possible to determine the people that each BM invited to Free TON.
Form responses (i.e. information submitted) will be transparent and instantly available to the entire community. This will achieve the following goals:
The BM’s reward structure is based on the performance of his Verified Followers. VF’ results are evaluated in specific Scores.
| VF Trust Level | FAF sent | VF Scores | VF actions (exactly the VF, but not the BM himself) |
|---|---|---|---|
| 0 | Yes | 0 | Hasn’t shown himself in the community in any way |
| 1 | Yes | 5 | • Regularly active in the local chat of the BM for 2+ weeks |
| 2 | Yes | 25 | • Regularly active in multiple Free TON chats for 2+ weeks • Wrote at least 10 meaningful comments (posts) on the forum*, which received 5+ likes |
| 3 | Yes | 50 | • Regularly active in multiple Free TON chats for 2+ weeks • Created a new topic on the forum*, which received 5+ replies and 5+ likes |
| 4 | Yes | 75 | • Became the author of Free TON Wiki and wrote the first article(s) of 5000+ characters in any language that are used on the Wiki |
| 5 | Yes | 100 | • Sent a correctly completed application for any Free TON contest • The application was not rejected by the judges when voting and received an average score of 5+ after the end of the contest |
| 6 | No | 100 | • Extremely active in the community for 2+ months and no one doubts that the relevant profile belongs to a real person** |
| 7 | Yes | 250 | • Created a new Contest Proposal for Governance or any Subgovernance • This contest was approved and received Active status |
| 8 | Yes | 500 | Any of these (each action is a separate reward): • Elected to the Free TON Jury or one of the Subgovernance Juries • Performed at any AMA Free TON as an invited guest or co-host |
| 9 | Yes | 750 | Any of these (each action is a separate reward): • Gave interviews to popular online or offline media. The interview must be completely devoted to Free TON • Has spoken at a major offline conference or major public event. The performance must be completely devoted to Free TON |
| 10 | Yes | 1000 | • Headed his own project or Free TON initiative • The project/initiative has been actively developing for 2+ months and has proven results |
| 11 | Yes | 1000 | • Became an Initial Members in one of the Free TON Initiatives that claims to be Subgovernance • The corresponding Subgovernance Proposal has been received Active status |
| 12 | Yes | 5000 | • Permanent leader of his own project or Free TON initiative • The project/initiative became part of the Free TON ecosystem, has been operating for 6+ months, has proven results and continues to actively develop |
| 13 | Yes | 10000 | • Became the new elected BM (or Ambassador) of Free TON • Demonstrates active development for 2+ months and has proven results |
Everywhere in this table, Free TON chats and the Free TON official forum are assumed.
* User should NOT be blocked or banned from the forum for any reason.
** In the future, this person is considered “Automatically confirmed as VF” and his subsequent activity is assessed in the same way as if he filled out and submitted the FAF.
The BM will be rewarded multiple times for each Verified Follower, as that VF becomes even more involved in the Free TON community and ecosystem and earns the next Trust Level, according to the table above.
It follows from this that the BM will be interested in constantly helping as many of his followers as possible to integrate more strongly into the Free TON community and processes. This is one of the goals of the BM Program, and this goal will be maximized.
Initially, the Score to Ton Ratio is set at 1:1. That is, at the time of writing this program, the actual rewards in the table above are equal to the same amount in Tons tokens.
However, the BM Program is long-term and no one knows the real value of Tons in the future, which can change many times. Score to Ton Ratio will allow you to correlate the reward of BMs with the value of Ton at any given time, so that BMs can continue to receive a reward adequate to their efforts.
The Score to Ton Ratio can only be changed by a vote of the jury authorized to vote in the BM Program.
This program can also be viewed as a Free TON Ambassador Program, or both BM and ambassador programs can be combined, if it’s acceptable.
Nice work! Thank you!
FreeTON: Brand Masters - Program Development
Part I
31 AUGUST 2020
FreeTON is at a very nascent stage in popularity compared to other crypto projects. So I wouldn’t like to categorize Brand Masters ( in big and small brand masters like some of the other proposals did). At this stage we must allow anyone who would like to do hard work in popularizing the projects and our main focus should be on getting more people to create TON wallets, as currently it has just above 1000 wallets which is quite low.
I don’t focus much on offline promotion for now ( due to Covid situation ), and also we have plenty of room to expand through online mode first and then at later stages we can also focus on online
For making FreeTON popular and widespread Brand Masters should do various activities, some of them are listed below. They can do some as well as all it’s up to the Brand Masters what they want to do, and at what they are best at.
I have elaborated all these strategies below in detail.
As I have mentioned currently we are at a nascent stage so we must start with a small number of Brand Masters, I propose it to be around 20 Brand Masters, distributed among nationalities and geographies, depending on the popularity of FreeTON in respective countries. Like in this round we can have more brand ambassadors for Russia as FreeTON is already very popular there and less for India, where it’s not that popular.
Distribution:
I propose to make this program in the form of a contest where Brand Masters can win awards for the work they have done in promoting FreeTON. Judges will judge the submission and crystals will be distributed starting from 40,000 for First , 38,000 to Second ………. 2,000 to last one.
I will discuss the evaluation system in the “Monitoring System” part below.
Brand Master should work as the face of the FreeTON project in their region and work in collaboration with Country Ambassadors and other community members. Brand Master may not have resources of it’s own to do promotion and may not have big followings on different platforms, but it must gather those resources to do the promotion work. Some strategies I have mentioned below in detail.
Also if Brand Master doesn’t have any big youtube channel or is not comfortable in making videos, they can collaborate with other crypto channels in their region to promote freeton, but it must be verifiable that you collaborated with they chanel for promotion, like your telegram id in description or your name mentioned by the channel creator in the video
Campaigns on Twitter
Brand Master can run campaigns on Twitter with hashtags and all, they can take help from Advertising agencies to telp trending hashtags related to FreeTon in their region. They can also organize giveaways.
Posting on Social Media about FreeTON
Brand Masters can either post themselves on social media platforms or they can collaborate with influencers in their region to promote FreeTON.
Adding Members in Telegram Groups
Brand Masters can work in adding members to their regional groups and encourage new members to create a freeTON wallet and post their addresses in groups to get airdrops/giveaways.
Posts on subreddits related to Crypto on Reddit and postings on Other Forums
Brand Master can popularize FreeTON on subreddits on Reddit and other forums on the internet related to Cryptocurrency and Blockchain. They can also advertise in their local regional subreddits, in form of contests and giveaways.
Offline Promotion and Gaming Contests
Brand Managers can attract more people through various offline events like meetups and seminars. They can also organize gaming contests in their region and give TON Crystals as prizes.
We can reserve some FreeTONs for doing giveaways/airdrops every week for this Brand Master program. Every week 5000 tons will be distributed as giveaways/ airdrops to participants who join FreeTON through Brand Masters.
Brand Masters can run competitions on their Youtube Channels, Discord Servers, Twitter Profiles, etc… and they tell people to share their freeTON address in the comments.
Here How it works:
So in this way we can make a giveaway/airdrop and rewarding system a little transparent.
All Brand Masters need to maintain a daily worksheet in form of a public teleram group, where brand masters will post their work whenever they do something, so that everyone can see and monitor the activities of Brand Masters, and whether they are doing continuous work or just last minute postings to get eligible for rewards. Ofcourse those who are doing regular work will be given more rewards.
There will be one more competition in parallel with this Brand Master Program , called “Critic Program” , where anyone from the FreeTON community can participate and catch fraudulent behaviours of Brand Masters.
For example : Let’s say a Brand Mastar posted some tweet on twitter and posted it as a work in his public daily worksheet, that tweet got some likes, retweets and comments. The critics can go and verify whether those likes and retweets are of real people or bots. Bots have certain bot like behavior, like bots only do liking following and retweeting. Bots don’t participate in meaningful twitter discussions.
So Critics can find these fraud activities and those critics who catch most illegal activity will get 1st prize starting from 10,000 to 1000 crystals. It will also help the jury in accessing the performance of Brand Masters for main contest.
Thank you for participation!
Do provide your feedback about by proposal 
I like it! Nice work!
Hi!
This is my proposal for Free TON Brand Master contest. Link: https://freeton.org/submission?proposalAddress=0:ff4195669f1ab3102b46df4622a823608127c535109289cf3f5ccce82981f94f&submissionId=23