Hi.
This is one more idea for the contest.
Description of the Brand Master program.
Articles, notes, rumors, and their distribution on the Internet play a significant role in brand positioning and elevation. Logical reasoning often plays a secondary role. Emotions are in the foreground. Example: bitcoin, iPhone, gambling, revolution.
Mass distribution requires simple, affordable, proven, and effective methods. In particular, the viral distribution of articles and notes.
Anyone can take part. There are two major ways to do this.
1 way. Write an article or a note about Free TON.
A person writes an article for any resource. After this, he drops the link to the article into a special telegram bot. Next, the article will be checked. If there are shortcomings, ones will be pointed out and reject the article. If the article is good, then the link to it is dropped into a special group.
2 way. To repost on Facebook, and also to get your friends and subscribers interested in reposting and entering the project.
The person sees a good viral article in the group and makes repost to his Facebook.
Roles.
Telegram bot.
The telegram bot is like a support bot. The Publishers and Readers (see below) can drop their works there.
Telegram group.
The special telegram group is the place where the links to the best works are published for further reposts.
Publisher.
Publisher publishes an article. Then drops the link to the telegram bot for verification and own Surf wallet address.
Reader.
Group member. He reads the telegram group and reposts an article to Facebook. Then he drops the link to his repost and Surf Wallet address to the telegram bot.
Critic.
Checks the article and evaluates it. May submit corrections to the publisher.
Checks reposts.
Identifies and blocks fraudsters.
Number of participants
The number of publishers and readers is unlimited.
The number of critics is proportional to the number of readers.
System of control over the duties of the Brand Masters program
1. Control of publishers.
Critics to control Publishers (see Requirements for Articles and Notes.).
2. Reader control.
Critics to control Readers.
3. Controlling critics, moderating the group, and controlling the development and functioning of the telegram bot.
Authoritative community representatives should be elected to oversee the work of critics, administer the telegram group, and oversee the development of the telegram bot functionality.
Identifying Leadership Regional Communities and Language Groups
Everyone except US citizens can take part in the project. There are no language restrictions.
The main tasks of the Brand Master program that can be performed on a general basis or in language groups.
Using the proposed system, you can practically achieve the fundamental goals of brand promotion according to І.Vikentiev (1).
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Positioning, i.e. create and maintain a clear image.
So far, most people do not know that Free TON exists at all.
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Raising the image. Let people feel the possibilities and prospects of the project.
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Detachment from competitors: to raise the image against the background of a decline in the image of competitors. Show all the advantages of Free TON against the background of the disadvantages of other cryptocurrencies.
Also, viral spread — you can carry out the crucial stages of brand distribution in a standard way (according to V.Bekhterev (2)):
suggestion → mutual suggestion → self-suggestion
Terms of payment.
Telegram bot and group.
For the development of functional support, a programmer receives 5000 Free TON crystals monthly.
Critic
In the first month, Critic receives 1000 Free TON crystals, if it proves itself well and will cope with the work - in the second month 2000 Free TON crystals monthly.
Reader
For each repost, he gets 1 Free TON crystal.
If the friends and subscribers of the reader repost, then another 0.5 Free TON crystal for each repost of friends and subscribers
Thus, the reader is interested in searching for and reposting the most interesting and viral articles.
The repost is evaluated one week after it was posted.
Payment on demand. But not less than 100 Free TON crystals for 1 payment.
Publisher
Receives a reward of 0.5 Free TON crystal for each reader’s repost. Thus, the publisher is interested in publishing high-quality viral content so that readers choose his articles.
Payment on demand. But not less than 100 Free TON crystals for 1 payment.
A community representative supervising the work of critics, bot and group earns 5000 Free TON crystals monthly
Requirements for articles and notes
Article grading
Criteria:
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Virality (something that captures a person, motivates to share content, express emotions, write comments)
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Readability
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Utility
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Uniqueness
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Literacy
Required:
- Content about Free TON and its projects
- The Free TON brand should not be covered in a negative sense
Tips (preferably but not required):
- Viral content (common tricks: pressure on emotions, surprise, valuable product, the opportunity to get something for free, be the first, win)
- Link to the Free TON project
The size of the article doesn’t matter. It can be a short 500-character note or a long guide.
Subject.
The Publisher chooses what to write about. Here I will show only a few areas that can affect different characters of people:
- Various guides for the general reader. For example, how to use the wallet, where to get Free Ton crystals, etc.
- Various guides and tips for programmers.
- Personal predictions and rumors (viral).
- Comparison of Free TON with other cryptocurrencies(viral)
- The ability to keep your savings or get rich (viral)
- The ability to find friends and like-minded people - a smart and positive community
- An opportunity to express yourself creatively (participation in contests), to be in the spotlight (participation in the community’s life).
- Add a big headline, humor, infographics, images, non-standard things
- News about Free TON
- Your own or someone else’s logical reasoning
- Engaging the reader to become a Brand Master, a member of the community
Where to publish.
- At the discretion of the publisher.
- You can publish in any language
There are many sites on the Internet with huge traffic where you can publish your article for free. For example, medium.com. You can also publish it on your site or post a note on your Facebook page.
Requirements for reposts
- You cannot repost to someone else’s page, only to your own.
- Multiple accounts are prohibited: the Facebook page must have a real profile photo (not a fake avatar), it must be visible that the page has not been created recently.
- You cannot drop a repost in the telegram bot as a note, even if you have added it
- The reader can receive a reward maximum of only 3 reposts per day
Links:
- I.L. Vikentiev. Advertising techniques and Public Relations. 1995. TRIZ-chance
- V.M. Bekhterev. Suggestion and its role in public life. Saint Petersburg: Edition of K.L. Rikker, 1908
Русская версия здесь https://drive.google.com/file/d/11-exnEX5t7Nz9z12qIwNroU9MW8LpK1A/view?usp=sharing.