You forget to add link )))
You are right, thanks!
features of this model
- Easy to implement via some modification in current smart contracts for the contests
- It rewards based on the quality of the ambassadors works
- It is a continuous program with one-time implementation
- new comers in the future months also have the opportunity to register as a brand master (brand ambassador)
- jurors’ rewards are based on how much actively they participate in voting and is NOT equal.
- The budget for brand master program is flexible and adjustable by the community decisions during the time
Free TON Brand Masters program
The purpose of Free TON Brand Masters (Ambassadors) program is to popularize Free TON across all countries and different languages. Everyone who is interested in Free TON and have relevant skills can join this program. The brand masters or so-called brand ambassadors will be rewarded as described in this document.
Brand Ambassador Smart Contract
Brand Ambassador Smart Contract is very similar to current smart contracts that handle the current contests just it needs some modifications in the code. It is a continuous contest and the submissions can be rewarded not once but several times.
We should have a 5year long contest. In that contest each submission means a registration as a brand ambassador. submitting for this contest means registering as a brand ambassador. registration have no rewards for the brand ambassadors. they are rewarded based on their activities that regularly will be judged and scored by the jurors every 3 months.
About every 3 months the community decide about the total coins that want to reward to the ambassadors and the decided coins will transfer to this smart contract. Receiving coins is the only trigger for the smart contract to start the voting 14days timeout and then distribution based on the scores proportionally. undoubtedly inactive ambassadors will be scored 0 by the jurors and will receive nothing for that 3 months period.
What does exactly the Brand Ambassador Smart Contract do?
the smart contract work as steps below:
- Always (till 5 years) can receive submissions and each submission means one new ambassador registration.
- Receiving some coins is the trigger to start, it gives 14days timeout for the jurors to vote for submissions (brand ambassadors)
- calculate the average points for each submission based on the votes
- calculate the rewards for each submission in proportion to total average points
- 5% of the reward for each submission will be distributed between only the jurors who have voted (not abstain vote) for that submission as explained below.
- 95% of the reward for each submission will transfer to the brand ambassador TON address.
For more elaboration suppose we have 100 submissions (brand ambassadors). the smart contract receives some coins and the jurors vote starts. After 14days voting will finish. And the smart contract calculates the rewards of the submissions.
- a juror will be rewarded for each vote so the rewards of the jurors will not be equal to each other and depends on that juror participation in voting.
- if a juror just has voted to 15 submissions and ignore the others, she will receive the judging rewards just for those 15 submissions.
- Judging the brand ambassador activities doesn’t need special knowledge and skills so the abstain votes also will receive no judgment rewards.
- Judging the less active ambassadors are easier and take less time so the jurors rewards are also lower.
- Jurors will be the current jury of the Free TON, separate jury committee can be elected later.
- Submitting to this 5year contest meaning enrollment as a brand ambassador and will receive rewards periodically (not just one time).
3 steps to register as a Free TON Brand Ambassador
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Edit your profile in the forum.freeton.org as shown below. Your profile in the forum.freeton.org will be reference for jurors and whoever that want to monitor your activities and reward you, so it should be contain all of your pages if you have ambassador activity in them. It should include:
- This phrase “Ambassador of Free TON community in YOUR_REGION_HERE”
- Links of your pages in different social networks and messengers
- Your TON address that used for submitting in the Brand Ambassadors Smart Contract
- The link of your report channel in telegram. You should create this channel in telegram and report all of your activities as an Ambassador
-
Edit your profiles and pages in your social networks as shown below it should include:
- write a phrase such as “Free TON Ambassador in YOUR_REGION” by tagging the Free TON page in that social network (If it exists, else the word “Free TON” is enough)
- add the link of freeton.org in your page
Submit your profile link (it is like https://forum.everscale.network/u/YOUR_USERNAME/) for the Brand Ambassadors II Contest that will be announced later.
Number of needed brand masters
I think we should not have a limited predefined number of ambassadors. it should be open always so every time new and motivated ambassadors can join. In this model the rewards will be based on their activities and a plain enrollment have no reward. Actually, it is the quality of their job that is important and the quantity of ambassadors is meaningless.
Brand Masters duties
Free TON Brand Ambassadors can engage in activities like events and community management, social media & PR, influencers outreach, ecosystem building & BD, promotional content creation, content sharing, education, and generally any kind of activities that spread the word about the Free TON.
Some of activities of the ambassadors are public and every one can see through their links in top of their profile in Free TON forum and some of their activities are not publicly available so they should show those activities in their telegram report channel that is linked also in top of their profile. Optionally an ambassador can write all of her activities in her telegram report channel.
We need a telegram channel that contains the promotional contents of Free TON (for example good submissions of visual brand communication contests) and a telegram group for the ambassadors.
Ambassadors can use the previously created contents (available in the promotional contents channel) in their activities and can create new contents and send it to the group to broadcast in the channel for others.
Some suggested activities:
Regional Community Management: organizing local communities using messaging apps that is popular in your country/region.
Social Media Marketing: spread awareness of the Free TON by social networks that is popular in your country/region.
Business Development: Reaching out to potential partners and negotiating with them on behalf of the Free TON.
Influencers Outreach: Reaching out to potential top social network influencers and negotiating with them to join the Free TON and become an ambassador. If an ambassador can successfully attract a top influencer, she would have an extra bonus. The jury will decide about the amount of the extra bonus.
Content Creation: Creating educational and engaging contents (articles, videos, graphics) on various topics related to the project. Preferably with technical/blockchain knowledge.
Content Sharing: Sharing the Free TON news and contents that other brand masters have created and are available in the mentioned telegram channel.
Translation: Translating the Free TON related docs and tutorials and news.
YouTube subtitles: Creating subtitles for the Free TON YouTube videos. Specially, technical video tutorials.
Technical tutorials: creating technical video tutorials to learn other developers how to develop applications on TON.
Every kind of activities that help the growth of Free TON and its brand awareness will be rewarded in judgments. The judgments will be based on the quality of the ambassadors’ work and how much real positive effects they have had for the Free TON growth and brand awareness.
2 Likes
I was expecting the link to the pdf with your work )))) Just check like others people do here.
don’t you think that the prizes for this contest is very low?!! it is totally 90,000 compare to other contests and initial validators rewards it is nothing. would you please write an amendment for increase the prizes?
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Yes, I think so. From the beginning, the prizes were starting from 50k. But the community decided to make them lower.
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You see, creating contests, promoting them, agreeing on all the nuances is a lot of work. And to write any message on the forum, it’s just a couple of seconds. At the moment, the contest is as it is. And if someone wants to launch something else and so on, I don’t mind. Let him do all the work himself 
3 Likes
85% of the coins will be distributed by such this kind of contests. lower prizes will lead to lower quality of the submissions. and will have bad results for all and the coin value !
There will be many different interesting contests. It was just one of them. Prepared by an independent team from the community. Our team. Anyone can offer their own version of the competition, etc.
1 Like
I am as ordinary a member of the community as you are. I was just proactive and got the status of a moderator on the forum.
Free TON
Brand Master Program
2020
Hello! My name is Alexander. I’m the owner of the cute.wtf agency. I have a lot of experience in creating similar programs for major brands. Unfortunately, I didn’t have the chance to become a judge in the last contest. That’s why I decided to join this contest and help our community create a good Brand Master program.
First of all I’d like to describe the key features of my program:
- What questions my program answers
- Brand Masters categories
- Platforms for promotion
- Brand Master Instructions
- Creating a community for Brand Masters
- KPI for Brand Masters
- Conclusion
The Free TON community could really use a program like this. Many thanks to @michaelshapkin for creating these useful contests.
P.S. The metrics and numbers below require clarification and community discussion. Any marketing or PR campaign works to test a hypothesis. In my opinion, this is the place to start.
Let’s go!
1. What questions my program answers
- What are the values for users of Free TON?
- What should a Brand Master tell his audience?
- What’s the difference between Free TON and other blockchains?
First of all, Free TON is freedom—freedom in a decentralized community, where everyone can suggest any idea, discuss it, and then bring it to life. Also, if you don’t have technical skills, someone from the community can help you. +
Secondly, it’s the privacy of your personal data. For example you, no need to deanonymize yourself or, on the other hand, you can do so if you’d like.
Thirdly, one more important aspect all Brand Masters should bring to their audience is that this network cannot be censored. The reality of modern life in countries like Russia, Belarus, and China is that the government has increasing control over how information is shared online and to the public. If, tomorrow, I became a public enemy #1, I would not be able to use my bank card or access cash. In a decentralized crypto community, the couldn’t be happen.
Based on these principles, Brand Masters should explain to their community that they can make any idea a reality. Just put in the effort, and the rewards will come. [Just like Field of Dreams, if you build it, they will come.]
What makes this project different from others like it?
First of all, the Telegram and Pavel Durov, who invested not only resources, but also a part of their souls in this project, which by evil fate was forced to recognize it as unfinished. And the true spirit of freedom simply cannot be killed. Why? The answer is simple:
— Why, Mr. Anderson? Why, why, why? Why do you do it? Why? Why get up? Why keep fighting? Do you believe you’re fighting for something? For more than your survival? Can you tell me what it is? Do you even know? Is it freedom or truth?! Perhaps peace?! Could it be for love?! Illusions, Mr. Anderson, vagaries of perception! Temporary constructs of a feeble human intellect trying desperately to justify an existence that is without meaning or purpose! And all of them as artificial as the Matrix itself, although only a human mind could invent something as insipid as love! You must be able to see it, Mr. Anderson! You must know it by now! You can’t win! It’s pointless to keep fighting!
Why, Mr. Anderson?! Why?! WHY DO YOU PERSIST?!
— Because I choose to.
Despite the fact that the American government has deprived Telegram of the launch of TON. The Free TON community has one, and in my opinion, this is what the Brand Ambassadors should focus on.
2. Brand Masters Categories
There are several categories of brand masters:
- Users. Referrals.
- Marketers, PR managers.
- Bloggers and influencers
- Companies and platforms
These categories are divided into:
Audience up to 1000 people.
The audience is over 10,000 people.
Audience 100,000 people.
The audience is 500,000 people.
Audience 1,000,000 people.
More than 1,000,000 people.
And for the initial Free TON company they will be required (Must be specified):
Referrals - 50 people.
Marketing PR managers - 20 people.
Bloggers and opinion leaders - 50 people.
Companies and platforms - 30 sites.
Selection criteria for ambassadors:
Interest in the project and understanding of what blockchain is.
These Brand Masters need instructions on how to properly present information to their audience.
3. Promotion platforms
I’ll start with the most popular platform for business contacts Linkedin, this platform brings together many professionals, where the community could attract additional experts, marketers, PR managers, companies ready to promote the Free TON project on their sites.
The next platform is Twitter of the Free TON community, through which you can unsubscribe to large bloggers on Twitter and involve them in the program (recruit, if I may say so). An example link of major crypto bloggers on Twitter. You can also attract bloggers from IT and other related fields on Twitter.
The next platform for attracting brand ambassadors is TikTok. Yes, you heard right, it was she. After the video about DogeCoin cryptocurrency, interest in it began to grow. This site is unique in that the audience there is more open to the new than the older generation, I also note the fact that attracting a brand ambassador from there will be several times cheaper, and the quality of referrals is better than from any other social network.
To track the performance of Brand Ambassadors, it is recommended to create a referral system at freeton.org
4. Instructions for Brand Ambassadors.
The next task of the Brand Ambassador program should be to prepare materials for ambassadors, namely:
- Logos in different formats and sizes.
- Links to social networks of the project, website and other resources.
- OnePager, if not, then a description of the project with a clear main idea and a brief history of the project (and attach a link to ton.org).
- Project FAQ
- Link to the declaration, how beginners can help and how to get tokens.
- Getting a personal referral link.
Using only branded fonts, colors, logos:
- Font - PT Root UI;
- Logo and patterns;
- Colours: Dark #20262A, Light #FDFDFD, Neutral #ABB4B8, Accent #0088CC, Orange #FF5F33, Green #719E64, Pink #FFBBB6, Blue #5186C1, Yellow #EEC100.
Also warn the Brand Ambassadors not to use templates! It is very important!
Coaching with brand ambassadors needs to be done in a way that engages them, and this will require the help of initial members or more experienced community members to communicate about the project from different angles.
It is not enough to give opportunities for thousands of customers to become ambassadors - it is much more interesting to captivate and develop an army of true brand ambassadors from them.
5. Creation of the Brand Ambassador community.
The transparent terms of the loyalty program and the complete absence of money as such exclude the possible risks of disputes in the spirit of “why is he paid more?” Now remember what kind of public abuse from envy TOP bloggers sometimes arrange, seeing how their colleagues in the shop will receive the coveted contracts. Therefore, it is necessary to immediately create a community of Brand ambassadors in the format of an open chat with moderation.
The clear conditions of the loyalty program and the complete absence of money as such exclude the possible risks of disputes in the spirit of “why is he paid more?”. Now remember what kind of public abuse from envy TOP bloggers sometimes arrange, seeing how their colleagues in the shop will receive the coveted contracts. Therefore, it is necessary to immediately create a community of Brand ambassadors in the format of an open chat with moderation.
6. KPI
The goals of the Brand Master program are to attract new members to the community. Tasks for the following Brand Masters:
- The largest audience (word of mouth stage). Referrals. The goal is to attract 30,000 community members.
- Marketing PR managers - attracting 10,000 members.
- Bloggers and opinion leaders - 50 people. The goal is to attract 100,000 participants.
- Companies and platforms - 30 sites. The purpose of collaboration with companies.
To complete the assigned tasks, you must:
-
Use a referral system (in case of its absence, I can help with the development).
-
To achieve additional effect, community polls how they learned about Free TON. (At least 1 survey per week)
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Regular update of community statistics through the monitoring service https://amplifr.com
This KPI is completely doable. After choosing the best program, I am ready to provide a table with calculations.
7. Conclusion
In its current form, the project needs this program like air. Attracting new developers and community members through Brand Ambassadors is, in my opinion, one of the priority tasks of the project.
Thank you for attention!
Sincerely, Alexander.
Russian version Free TON Brand Masters - Александр - Google Docs
2 Likes
Free TON Brand Ambassadors
1 Like
My submission for Program Development Contest for Free TON Brand Masters
https://freeton.org/submission?proposalAddress=0:ff4195669f1ab3102b46df4622a823608127c535109289cf3f5ccce82981f94f&submissionId=26
https://docs.google.com/document/d/1xsuSs8V17Y6px0UVT5gaG-3tJ24W3FWuUJZ5jnwWRSY/edit?usp=sharing
Please check it!
Hello, this is my submission for this contest
my telegram: @littlegor
my proposal here: https://drive.google.com/file/d/1Am0ISctNZnyfI5HaW-NTh2U99IB3Yfc5/view?usp=sharing
1 Like
Usually people put the link to the work on the forum. Not to the submission.
1 Like
Имя: Arseny
Telegram: @senya_dz
Возраст: 24
Страна: Украина
Образование: Харьковский национальный университет
Направление работы: Разработка IT продуктов, продукт менеджер, специалист в разработке big-data проектов и их продвижении.
Навыки: Изучение новых навыков в сфере разработки, построение высококлассных сервисов/проектов, опыт в построении крутых api для разработчиков, продвижение, hack growth.
Владение языками: Русский (свободный), Украинский (родной), английский (технический).
Создание собственных проектов и их продвижение: Instacombine (платформа для инстаграм), Instaplus (Разработка и последующая продажа бизнеса), StarComment (сервис по мониторингу комментариев), kernel (инвестиции в криптовалюты от $1).
Работал с такими проектами как: Вкусвилл, Abott, Тинькофф
С самого начала я следил за проектом TON, но когда понял, что запуск его не состоиться был весьма удивлен. Новость о том, что Free TON запустился на базе исходного кода меня удивила и я пристально переключил свое внимание на этот проект. Сейчас на мой взгляд проекту не хватает второго дыхания, чтобы занять лидирующее место среди других блокчейнов, т.к они не обладают продуктом, в отличии от Free TON, который уже имеет основную продуктовую базу.
Ввиду того, что по тезническим причинам попасть в конкурс Амбассадоров мне не удалось, надеюсь, что получиться здесь.
Мое виденье программы Бренд Мастеров:
- Необходимо привлечь локальных лидеров мнений с количеством подписчиков от 1000. Это необходимо для привлечения мини групп, стоимость размещения в таких чатах намного ниже, а качество лучше, чем в больших группах.
- Развитие Reddit площадки https://www.reddit.com/r/TONCRYSTAL продвижение через саббредиты
- Поиски лидеров мнений в через Твиттер https://twitter.com/CommunityTon по средствам тегов
- Привлечение крупных селебрити из Украинского криптосообщества. На данных момент, криптовалюта активно продвигается в Украине. Есть очень много полезных контактов, в т.ч и правительстве.
- Размещение пресс релизов и создание оффлайн и онлайн сообщества по продвижению Free TON в Украине.
- Размещение пресс релизов, статей на основных сайтах ukranews.com и т.д
- Закуп рекламы в Телеграм каналах. Список активных площадок уже готов.
- Создание блога о Free TON. Уже делаем с Александром Telegram: Contact @tugt45
- Создание промо-конкурсов по раздаче ТОНов через публикации в СМИ.
- Организация флешмобов, которые будут замечены СМИ.
Также есть еще множество вариантов продвижения продукта, в случае избрания амбассадором Free TON, с радостью предоставлю данный план. Благодарю!
Name: Arseny
Telegram: @senya_dz
Age: 24
Nationality: Ukrainian
Education: Kharkiv National University
Direction of work: Development of IT products, product manager, specialist in the development of big-data projects and their promotion.
Skills: Learning new skills in the development field, building high-quality services / projects, experience in building cool api for developers, promotion, hack growth.
Languages: Russian (fluent), Ukrainian (native), English (technical).
Creation of your own projects and their promotion: Instacombine (platform for Instagram), Instaplus (Development and subsequent sale of a business), StarComment (a service for monitoring comments), kernel (investments in cryptocurrencies from $ 1).
He worked with such projects as: Vkusville, Abott, Tinkoff,
From the very beginning I followed the TON project, but when I realized that its launch would not take place, I was very surprised. The news that Free TON was launched from the source code surprised me and I turned my attention to this project. Now, in my opinion, the project does not have enough second wind to take a leading position among other blockchains, because they do not have a product, unlike Free TON, which already has a main product base.
My vision of an ambassador:
- It is necessary to attract local opinion leaders with the number of subscribers from 1000. This is necessary to attract small groups, the cost of placement in such chats is much lower, and the quality is better than in large groups.
- Development of the Reddit site https://www.reddit.com/r/TONCRYSTAL promotion through subbredits
- Promotion through Twitter https://twitter.com/CommunityTon by means of tags
- Attracting large celebrities from the Ukrainian crypto community. At the moment, the cryptocurrency is actively promoted in Ukraine.
- Placing press releases and creating an offline and online community to promote Free TON in Ukraine.
- Placing press releases, articles on the main sites ukranews.com, etc.
- Purchase of advertising in Telegram channels. The list of active sites is already ready.
- Creation of a blog about Free TON. We are already doing with Alexander Telegram: Contact @tugt45
- Creation of promotional contests for the distribution of TONs through publications in the media.
- Organization of flash mobs that will be noticed by the media.
There are also many more options for promoting the product, in case of election as Brand Master of Free TON, I will be happy to provide this plan. Thank you!
Usually people put the link to the work on the forum. Not to the submission.
EN
RU
2 Likes
Brand Ambassador Program Guide by @enbit88 encipher
• FreeTon preparation for work with ambassadors
So, let’s start working with ambassadors. The starting point is the definition of what the FreeTON brand is and its inner values, which we want to broadcast to the outside world, and even more so, to distribute them through ambassadors. Accordingly, if we do not have this definition and understanding, it is more likely that any marketing initiatives in an ever-growing competition will be blurred, and work on brand promotion will be ineffective.
• It is important to get answers to the following questions:
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What values does FreeTon bring to the client?
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How do these values intersect with those of users?
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Do these values set FreeTon apart from the values broadcast by competitors?
We need to know and understand who the potential user is. Draw a portrait of him, know where he works, what his hobbies, marital status, and even whether he buys coffee on the way to work.
• What we have and what we will have to work with:
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Current user base.
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Accounts FreeTon in social networks.
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Working network MAINNET and software for its work.
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The system of rewards.
Any of the community should be able to interact not only with direct ambassadors, but be able to form requests for the allocation of awards
• Targets for ambassadors
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Creation of brand image.
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Informing the target audience about the brand or about a specific product through the promotion of brand values through the voice of its users.
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Formation of brand reviews and recommendations on the target sites for FreeTon.
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Warming up and holding the current user base.
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Search for new users by broadcasting the values of the FreeTon community.
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An ambassador must know where our brand is heading and where he belongs along the way.
• Setting goals according to SMART rules.
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Specific (specific). You know what you want to achieve.
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Measurable. The values of the indicators at which the goal will be considered achieved.
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Achievable (achievable). The goal can be achieved, and the ambassador has the time, knowledge and resources for this.
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Relevant (significant). The goal is not a waste of time and money, it is really important.
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Time Bound (limited in time). Setting a deadline
• Metrics for tracking the effectiveness of work with ambassadors:
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coverage of publications
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involvement in them.
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A clean level of loyalty. You need to calculate the net loyalty level, based on the percentage of the number of users who have already shared and recommended FreeTon to active cryptocurrency users.
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Native Views or native views. A metric used to evaluate native recommendations and their views by the ambassador’s target audience.
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Growth of brand citation. Increased mentions of the brand on social media. Hashtags can be used as well as brand community tagging.
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Growth of brand loyalty. Growth is most often measured by conducting a survey, when certain segments of users (in particular, the same regular users or customers who are offered loyalty program services) in the chosen format (poll on the website / by mail / in the messenger / social networks) are offered to be evaluated on a ten-point scale the desire to tell and recommend the brand to friends or acquaintances.
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Growth of repeated transactions with FreeTON cryptocurrency. It measures the growth of both the average and the cyclicality of its reuse or return to the brand.
• What to look for when working with ambassadors
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Reach the audience of the ambassador
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The number of posts with the brand hashtag or its mentions
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Traffic
A company may have more than one ambassador, and then it is difficult to determine who exactly brings people to the site and from whom the company gets the lion’s share of its income. To estimate the inbound traffic generated by a particular ambassador, use the UTM tag that you can create in the builder. UTM tags are assigned to various social channels of the company - Twitter, Instagram, YouTube, Facebook, VKontakte and further to each specific ambassador (for example, through utm_campaign?) - and evaluate the effectiveness of each.
Important! To drive more traffic, offer each Ambassador the opportunity to place a native mention in a post like “There is a promotional code for discount products in the FreeTon ecosystem”.
• Possibilities of promo codes
The most common conversion tracking tool for social media campaigns where there is no way to insert a link.
By the number of entered promotional codes, it is easy to evaluate the work of a specific ambassador. He just needs to indicate it in the profile description, in posts and videos.
The promo code must be:
• the main thing is useful to the buyer, so that he at least a) wants to use it; b) used it.
• easy to memorize and enter;
• limited in time of use, in order to encourage the consumer to use.
The ambassador indicates an individual promotional code, which gives an additional discount and limits the promotion in time.
• Using services for working with ambassadors.
As the base of ambassadors grows, it is necessary to somehow organize the workspace and provide the tools with which brand representatives and ambassadors will communicate with each other.
The key difference between ambassadors-clients and influencers familiar to everyone is that your clients have fewer subscribers in their accounts, but, unlike bloggers, the former have a higher level of engagement rate (audience engagement) and the very human trust that works on the principle of “a person actually uses the brand that he recommends”, rather than “he is paid money to recommend,” as is the case with bloggers.
• Awards used to reward ambassadors
The classic model of ambassadorship is based on non-monetary rewards for clients-ambassadors with bonus products or brand services that they already use in their daily life, and this type of reward is the basis of working with ambassadors-clients.
• What is the advantage of refusing cash incentives:
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Promotion of brand products or services to the first place.
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Multiple minimization on the part of ambassadors who want to advertise everything for money.
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Abuse of the loyalty program by others.
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Optimization of the brand’s advertising budget.
• Rules for a Successful Ambassador Loyalty Program
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Do not work with ambassadors for fiat money.
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Do not work with ambassadors who do not use your brand products.
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Do not work with ambassadors promoting everything.
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Do not work with ambassadors who allow themselves disrespectful communication.
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Do not work with ambassadors who do not communicate with their audience.
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Don’t work with ambassadors who don’t want to work.
Otherwise, the danger of a brand working with such “ambassadors” is that they will be minimally involved in the end result of their activities, which will directly affect not only the effectiveness of working with it, but also the similar attitude towards your brand from the outside the target audience to which he will try to spread such activities.
• Openness and transparency
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Let’s continue the no less important - the openness of the community, it is this openness that allows ambassadors to always be aware of everything related to the community, allowing them to broadcast this openness to the very outside world.
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It is necessary to introduce a special and closed from prying eyes news feed for your ambassadors, in which the cause and effect is more deeply explained on each issue, one way or another related to brand values.
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Ambassadors need to feel that they are an integral part of the overall brand strategy and that they work directly with those they represent. And of course, working with ambassadors is not at all the wrong place to use impersonal communication.
• Internal training of ambassadors
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Effective and professional ambassadors (as well as professional professionals) do not appear out of the blue overnight. Knowledge, skills and experience to communicate and choose the right words are all that comes gradually and over time.
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It is necessary to prepare training materials for them, articles on the website or in CRM for ambassadors, small references or FAQ
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Build and develop a community of your ambassadors
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Since most developers work more efficiently as a team, sharing experience and knowledge with each other, then why can’t ambassadors work the same way? We need to create our own closed community for brand ambassadors and develop, strengthen their internal connections both with the brand and with each other.
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Transparent conditions of the loyalty program and the complete absence of money as such exclude the possible risks of disputes in the spirit of “why is he paid more?”.
• Track and share the success of ambassadors
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Drawing up a loyalty program for brand ambassadors cannot be completely effective without measuring its success both for the employees who develop it and for the participants who work in it.
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Do not forget to track, highlight and publicly share the success of both individual ambassadors and the entire community as a whole, showing the most successful examples and strategies for promoting your brand, motivating the community itself to further success.
• Do not limit the freedom of ambassadors
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Potential consumers in the face of friends and acquaintances of the ambassador better than anyone else see any manifestation of falsehood when brand representatives are asked to publish recommendations and reviews in accordance with their inner convictions of how it should look.
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Believe me, this does not work when 10, 100 or 1,000 people in one voice speak repeated words from post to post. Moreover, it kills the very principle by which customers want to say what they want to say and be heard.
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The second most important thing to remember in your head is the frequency of publications and recommendations of the ambassador’s unit. Not every friend and acquaintance, even with a very close relationship and trust, is ready to see daily publications with recommendations of certain brands in their feed.
• I recommend using the following terms:
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The total number of recommendations of one brand by one ambassador should not exceed twice a month. Otherwise, the ambassador’s environment activates a “protective reflex” and the value of such recommendations decreases with each new post.
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The total number of recommendations of all favorite brands of one ambassador should not exceed 6 pieces per month.
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After that, we recommend taking short pauses of up to two weeks in order for the ambassador to dilute his content and feed with other publication formats.
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By using various automated tools, you can adjust this frequency by setting any limits for your ambassadors.
• Using ambassadors for feedback
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Feedback for many communities is often one-way.
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That is why brand ambassadors-clients should be viewed as partners, simply because they are people who, in an ideal combination of circumstances, are carried away and ready to work.
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Using clients as feedback will not only once again emphasize the importance and importance of clients for the brand, but will also give you a truly rich source of information about problem areas of the project and ideas for its development.
• Examples
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Establishing contact by ambassadors with the entire structure of secondary and higher education in the country / city.
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Involvement, conferences with teachers and students
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Creation of a referral system for studying students and teachers.
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Involvement both in the promotion of FreeTon for products and in the development of the project.
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