Program Development Contest for Free TON Brand Masters [19.08.-01.09.2020.]

[marisak]

Free TON Ambassador Program Description

1. Brand Master program description

This document describes the main roles of Brand Masters, their number and the possibility of assessing their work, as well as explains the principle of calculating payments for the work of participants. Rewards calculated based on such indicators as the project budget, the size of the base/additional (bonus) part of the payment, as well as the final payment depending on the cost of the project’s token.

This program can be used to: attract new community members, increase the presentation of the project on various platforms, attract users and developers.

2. Brand Master roles distribution

1. Network manager
2. Meetup organizer
3. Technical ambassador
4. Marketer ambassador
5. Content-creator

3. Determining the number of Brand Masters needed

1. Network manager - 1-2 members for one local Telegram group
2. Meetup organizer - at least 1 member for regional community
3. Technical ambassador - 2-3 members, more in regional communities
4. Marketer ambassador - 2-3 members, more in regional communities
5. Content-creator - 5-10 international members

4. A system for monitoring the fulfilment of Brand Masters’ duties

In order to monitor the activity of Brand Masters, a work plan for a month or some other period is created for each role. During this time, tasks are distributed among the participants. The task is considered completed if the work of the Brand Master meets the described conditions. How specific these conditions are is discussed on the forum in the topic dedicated to activity (for example, organizing meetups) or is determined by the participant independently. At the end of the period, the community draws up a progress report on the part of each participant, and the jury reviews this journal and assigns rewards.

5. Identification of regional communities and language groups for community leadership by Brand Masters

It is proposed to make any regional community lead by the regional community leader. For example, TON France, Free TON – Comunity Italiana, Free TON Türkiye as it is currently. But there should be definitely more communities, even not so big. The main thing is initiative, but, first it is needed to convey information about the project to the region. Therefore, the nearest foreign community (ambassadors) can also hold an initial meetup in the country, and agree on the selection of other ambassadors.

6. The main tasks that Brand Masters can perform on a common basis and each in their language group

Technical Ambassador

The role of the Technical Ambassador is closely related to the Free TON product - decentralized applications, and the use of the capabilities of the Free TON ecosystem as a whole. The main task of this brandmaster is to facilitate the creation of a completed technical product, such as a decentralized application. Technical Brandmaster is well aware of the technical capabilities of TON from developer and user side, and can perform the following tasks:

• educating developers online (creating expert content on development with Free TON) and offline (for example, during meetups or hackathons)
• give information about the Free TON development process, tasks, problems and achievements that the project has at the moment, the performance of Free TON, etc., answers to questions and comments (more detailed)
• participation in the search and creation, consulting of teams wishing to deploy their project using the capabilities of the Free TON ecosystem
• participation in the processing of information received from the Marketer Ambassador for technical assistance in the development of projects initiated by private clients, companies, communities that implement blockchain technologies in their processes

This role is suitable for subject matter experts and requires significant commitment to the project. The selection for this role takes place on a competitive basis based on the results of the resume review and, probably, voting for the applicant.

Marketer ambassador

The role of the Marketer Ambassador is related to the targeted promotion of the Free TON product to end users - potential owners of decentralized applications based on Free TON. The last paragraph in the description of the role of the Technical Ambassador (see above) mentions that Marketer ambassador assists in the development of projects initiated by private clients, companies, communities, introducing blockchain technologies into their processes.

But if the task of the Technical Ambassador is technical consulting, then the task of the Ambassador Marketer is more business contact with potential application owners. To a lesser extent, the Marketer Ambassador is interested in attracting individual developers. One way or another, the role’s main tasks are:

• analysis of the potential market, demand for using the Free TON ecosystem to create dApps and other technical capabilities
• competitive analysis of other dApp platforms
• participation in meetings, conferences, meetups
• direct contact with potential owners of decentralized applications based on Free TON, explaining the capabilities of the platform and its potential benefits for non-technical people.

This role is suitable for subject matter experts and requires significant commitment to the project. The selection for this role takes place on a competitive basis based on the results of the resume and, probably, voting for the applicant.

7. Terms of token rewards for tasks performed

Factors that should be taken into account when forming the reward:

• incentivising part of reward
• total (fixed) budget on ambassador programs
• budget changing
• outcome/effectivity of action for the project
• predictability of budget spending and investment returnmarket conditions, other currencies value
• ease of assessing indicators and the structure of the reward in general
• KPI

An example scheme of valuing Brand Masters rewards:

Role Index consist of
Project budget metrics Investment and incentivising metrics Value interpretation metrics
total (fixed) budget on ambassador programs

X1 budget changing

X2 % of ambassador program budget for this role
X3 incentivising part of reward

Y1 Free TON token price change

Z1
Network manager 100 -20

example value 0.15 0.2 0.5
Meetup organizer 100 -20 0.20 0.3 0.5
Technical ambassador 100 -20 0.15 0.3 0.5
Marketer ambassador 100 -20 0.20 0.6 0.5
Content-creator 100 -20 0.30 0.2 0.5

maximum reward for one participant A = (X1 + X2) * X3 / n (n - number of brand masters in this group total)

basic reward of one participant B = A-A * Y1

bonus part of the award of one participant from the 2nd month C = Y1 + Y1 * Z1

total reward of one participant D = B + C

[Nakamoto]

This is my proposal for the contest-

In the current Blockchain and Cryptocurrency space, where many of the projects underestimate the need for decentralization, free TON has embraced this concept from its very inception.

But decentralization comes with its own bells and whistles; namely no single point of interaction and no official GO-TO preson.

That’s why official Brand Masters are required- To officially represent Free TON at various stages.

BRAND MASTERS PROGRAM

Appointing Free TON Brand Masters to PROMOTE and REPRESENT Free TON on behalf of the community at various platforms online and offline, and promoting Free TON in their respective local communities and language groups.

The program should be a long term initiative where Brand Masters are appointed/reappointed Monthly/Quarterly on the basis of roles they are willing to play and the quality of their earlier work (Eg- Monthly appointments for online social media representatives, and Quarterly for regional community managers based on their work.)

ROLES-

They will be able to choose a role (or a few) that’s suits the most from the list below:

• Regional Community Managers: Lead and manage local groups and sharing knowledge with new members about FreeTON; using the messaging/social networking apps specific to their region.( Eg- WeChat for Chinese community)
• Social Media Representative: Acting as official representative of FreeTON and Spread awareness of the project by utilizing social media platforms and forums to engage with users and Discussing FreeTON in other crypto groups.
• Project Collaboration: Reaching out to other projects and teams, encouraging them to develop Dapps for FreeTON or bridging FreeTON with other Blockchains.
• Event Organizer: Coordinating with Country Ambassadors and Researching & organizing conferences and related events; organizing meetups and educational sessions in their city/region.
• Content Creators/ Translators: Creating educational and engaging content (articles, videos, graphics) on various topics related to the project or translating contents to their primary language
• Any other role required as per circumstances determined by the community.

REGIONAL COMMUNITIES/ LANGUAGE GROUPS-

Separate Brand Masters should be assigned in order to represent and better promote Free TON to regional groups and languages that constitute significant number of cryptocurrency enthusiasts, starting from- Russia(Russian), China & Hong Kong(Mandarin), India(Hindi), Vietnam(Vietnamese), South Korea(Korean), Nigeria(Hausa/English), South Africa(Afrikaans/Zulu), Singapore(Malay), UK and other European Countries(English), with more regional communities and languages added later on.

Roles that would require separate Brand Masters for each language group- Regional community manager, translator, event organizer, etc.

Roles that would be common for all the Brand masters- Content Creation, Social media representative, Project Collaboration, etc.

NUMBER OF BRAND MASTERS REQUIRED-

Initial number of brand masters shall be limited to 1-2 per geographical/ language group for each role where separate Brand Masters are required for each regional group, and total 3-5 for the roles for which are common for all the regional groups. Changes could be made later on as per the response and requirement.

REQUIREMENTS TO BE FREE TON BRAND MASTER-

• Have a good understanding about Free TON, its mission, objectives and goals.
• Be a great communicator, in order to motivate and inspire the community and general public.
• If applying as social media representative, should have good social media presence with a respectable number of twitter followers/ youtube viewers etc. or social media crypto influencer.
• For offline event organizer, should have sufficient prior experience in organizing such events.
• Content creator or translator should have prior experience in his respective field.

SELECTION PROCEDURE-

A form should be made available once a month for the community members to apply for the role of Brand Masters.

Applicants aspiring to be Brand Masters should fill out the form indicating their-

• Name, Country, Languages Spoken
• Roles they are willing to play as Brand Masters (Eg.- Online/Offline promotion, sending and receiving official communications on behalf of Free TON, Monitoring & Moderating Free TON groups and social media accounts, etc.)
• Time per week/month they are willing to devote for these activities
• Any prior experience in this field along with proof for the same
• Any other requirement as decided.

SELECTION CRITERIA-

Decision on selection of appropriate Brand Masters shall be made by validators through voting/ or it could even be delegated by them to a small committee charged with responsibility for handling activities and promotions & events. (It would be better if such decisions are not left to members for voting as chances of rigging by malicious applicants are very high in such a scenario)

AFTER SELECTION-

The names, brief details along with photographs (if possible) of selected Brand Masters shall be hosted on a dedicated page at freeton.org or community forum so that anyone can easily look and verify their credentials. It would create plethora of options to motivate them to perform their assigned roles diligently (Eg- By giving them 1-5 gems based on their performance and the community’s perception of them.

If possible, Brand Masters, especially those organizing offline events and promotional workshops shall be given starter kits containing T-shirts, merchandise, badges, or other things enabling them to represent Free TON to their audience.

WORK PERFORMED-

Proof of work shall be submitted weekly by the Brand Master to a common portal (such as Free TON forum) under his name in appropriate manner as per his role, (such as screenshots by social media influencers and online regional community managers, pictures/ short video of events by event organizers) and those not submitting their work for two consecutive weeks booted out, moreover, any member would be able to have a look at the quantity and quality of work performed by him and members with sufficient quorum would have powers to relieve any Brand Master of his duties if the quantity or quality of work is deemed below par.

REWARDS-

Tokens awarded shall focus more on the quality, creativity and the amount of time devoted for the work performed rather than the quantity of work

Rating system could be applied for this purpose, rating the creativity and quality of work on a scale from 1 to 10, 1 being the least creative and 10 being most unique and creative.

(NOTE: The following table is only an illustration of how Crystals can be distributed among different rating assuming 1 TON Crystal = $0.50. Actual number of crystals distributed can depend on the price of Crystals and other factors)

Rating	TON Crystals	Example of work
10	10000	Playing major role in getting Free TON grams listed on Top Tier Exchange
9	8000	Organizing Large Seminar/Event(>500 people) on Free TON
8	6500	Developing Dapps on Free TON Blockchain
7	5000	Persuading a well-known Crypto Influencer to follow Free TON
6	3500	Organizing Seminar/Event(50-500 people) on Free TON
5	1000	Blogging about Free TON, Translating Articles etc to regional languages
4	500	Moderating Free TON Communities (>500 people)
3	250	Moderating Free TON Communities (<500 people)
2	100	Shilling Free TON on Telegram, Twitter and other social media platforms
1	50	General shilling of Free TON in other Telegram groups

[india]

I want to expand FreeTON network through revolutionizing education criteria.
FreeTON will be a platform where blockchain enthusiast will come for learn and learnt users will be able to cash out their capabilities with in network itself through Learn and Earn initiative by FreeTON .

[Artanovskaya]

Hello!
This is my application for Free TON Brand Master contest

Free TON Brand Master Program
Name: Daria Artanovskaya (tg. @Artanovskaya).
Free TON forum account: Artanovskaya.
Together with Michael Shapkin (tg. @michaelshapkin), we launched a Program Development Contest for Free TON Brand Masters.
Together with Michael Shapkin and Dmitry bitjudge (tg. @everjob) we are taking an active part in Free TON Ambassadors Governance development (Like Free TON Wiki Governance).

Brand Masters program description

General Description
Since the Free TON is just beginning its development path, it is now important to build a community leader structure represented by Brand Masters. Brand Master is a Free TON true believer who understands the Free TON purpose, knows the entire Free TON structure, and also knows how all the project’s tools work and can teach this to new community members.

Time frame
The Free TON Brand Masters program has no time limits and will function as long as the Free TON needs work, provided by Brand Masters.

Program results
All Brand Masters work should lead to worldwide Free TON brand recognition, global community development, including regional communities in terms of linguistic, geographical, and other criteria, settling each new community member to Free TON ideas, goals, training to use all the necessary project tools.

Brand Masters roles distribution

The work of each Brand Master can be assessed based on several criteria:

1. The value of the people whom the Brand Master invited to Free TON: these can be enthusiasts who develop the project, Telegram chat participants who start useful discussions, various contests initiators for the community, a participant in various contests, a developer who is interested in creating smart contracts or dapps for the Free TON development;
2. Performing standard work to maintain the Free TON functioning as a whole and its individual communities according to linguistic, geographic, thematic, or another criterion: content creation, content translation into the necessary languages ​​(in accordance with the Free TON Wiki Governance, thereby stimulating this industry), Telegram channels and chats moderation, moderation of official Free TON pages on various social resources, etc.

Determining the number of Brand Masters needed

The number of Brand Masters required for the full Free TON development depends on the project needs and each Brand Master uniqueness who has something to offer the Free TON depending on his skills and capabilities.

A system for monitoring the fulfilment of Brand Masters’ duties

For the complete and correct organization of all Brand Masters work, monitoring the effectiveness of the performance of certain tasks, as well as the expediency of these tasks, a full-fledged management apparatus is needed - Free TON Ambassadors Governance, which will exercise comprehensive and full control over the implementation of each Brand Master tasks.

Each Brand Master individually undertakes:

• Provide various ways of communication with him/her (if necessary, so that everybody can contact the Brand Master at any time);
• Provide an open report on the work done, its effectiveness in time;
• Provide an open report about goals and plans for the next month;
• Reports must be submitted for the total of each month by the 1st day of the next month;
• The report must be open to any community member;
• Participate in the Brand Masters Telegram chat;
• Attend monthly all-available Brand Masters Meetups to discuss important questions and plans for the Free TON global community development (if necessary, such Meetups will hold more often).

In order to stimulate all Brand Masters work, it is proposed to conduct monthly open entire community voting to identify the Best Brand Masters for the past month, with a reward in the amount of:

• 1st place - 5000 Tons;
• 2nd place - 2500 Tons;
• 3rd place - 1000 Tons.

Identification of regional communities and language groups for community leadership by Brand Masters

Each Brand Master has the right to create a community of Free TON true believers, depending on the following criteria (this list is not exhaustive):

• communities based on language affiliation;
• communities based on the geographic region;
• communities based on interests;
• communities based on pre-professional skills.

The main tasks that Brand Masters can perform on a common basis and each in their language group & Terms of token rewards for tasks performed

To fulfill the role of Brand Master according to the principle of each brought new community member value, each Brand Master can perform the following actions (this list is not exhaustive and each Brand Master has the right to act at its discretion):

1. Use your own social networks to attract true believers to Free TON;
2. Create the necessary chats, pages, channels, where you will provide the necessary information to all participants who interesting in Free TON;
3. Hold offline events in your region;
4. Hold online conferences, AMA sessions, for example, of an introductory nature, for those wishing to ask questions and understand the Free TON essence and philosophy;
5. Provide the necessary information to all newcomers regarding the possibility of their benefit and contribution to the Free TON, the possibility of making money in our project.

Each new community member can be involved in the Free TON life and contributes to the Free TON development in varying degrees and, in accordance with this level of involvement, will use the reward for the Brand Master who invite this community member to the Free TON:

• A community member is an active participant in Free TON Telegram chats, Free TON forum, initiates discussions, is involved in discussions, started by other participants (reward - 50 Tons/community member);
• A community member initiates a contest to identify best practices for various Free TON Governance (reward - 100 Tons/community member);
• A community member won a prize in contest and implemented his practice, in fact this community member really benefited the Free TON (reward - 1,000 Tons/community member);
• A community member became new Free TON Brand Masters - perhaps you already have several talented acquaintances in this area with cool experience (reward - 5,000 Tons/new Brand Master).

To fulfill the role of Brand Master in accordance with the principle of performing standard work to maintain the Free TON functioning as a whole and its individual communities:

1. Free TON Forum Engagement - available for all Brand Masters - be active on Free TON forum & create new threads & engage in all discussions by sharing your feedback, personal views, additional information {graphics/articles}, and supporting the discussion (reward - TOP 10 Thread evaluated at end of the month/each month - 2,000 Tons/thread);
2. Community & Telegram Management - mirror all official posts in the local Telegram Group that you manage - minimum requirement is to have over 80% of the content published, otherwise, the task will be not rewarded for, make sure the pinned message is up-to-date and includes all relevant links and info (you can customize it for your community). You are responsible for addressing any questions/issues/concerns that the community may have and respond timely. Please also share interesting industry news & engage followers in discussions (reward - 5,000 Tons/month for each Telegram group);
3. External Forum Engagement - this task is focused on creating a thread in your language, sharing Free TON`s news/ information, and posting it on crypto/blockchain-related forums (BitcoinTalk, AltcoinTalk, Reddit, 4chan, etc.) that are popular in your region (and also English speaking). In addition, you should respond to any questions that members will have about Free TON + participate in the relevant discussions and popular threads (reward - min. amount of posts/month 15+: 1,000 Tons {for just posting the content}; creating an active thread with 25+ organic responses from the members & addressing them/engaging in meaningful conversations: 2,500 Tons);
4. Search for influential bloggers, resources - this task is open for everybody who can search for opinion leaders in different social networks, large bloggers for posting through their channels information about the Free TON project and its news and announcements (reward - every new influencer who is ready for partnership: 5,000 Tons);
5. Monthly community activity - creating quests and intellectual games for the global community with the possibility of Tons earning. This will increase community Free TON interest. Keeping count of interactive tasks and reward payment to participants at the end of the month (reward - 4,000 Tons/month);
6. Content creation, content translation - in accordance with the Free TON Wiki Governance;
7. Video content creation - create interactive video content on different topics that you are interested in, as well as topics that will be claimed for coverage within the interactive Free TON Wiki version (reward - in accordance with the Free TON Wiki Governance);
8. Bounty campaigns creation - create a campaign (at least once per month) to grow/reward your community. You can also reach out to other groups/communities and do a collaboration {interview, quiz, AMA, etc.} (reward - 20% of the total payments for the community bounty campaign);
9. Create and initiate new contests for the community - if you have an interesting idea that you want to implement in Free TON, as well as bring real benefit to the project or community, initiate the corresponding contest (reward - 1,000 Tons/successful contest).

Each Brand Master has the right to choose himself according to which scheme it is better for him to work and which structure will bring more benefit to the Free TON.

In addition

This Brand Master program was developed based on the experience of working as a IoTeX project Brand Ambassador.

While developing this Brand Master program, together with Michael Shapkin and Dmitry bitjudge we are aware of our full responsibility, and we also express our full readiness to implement this Brand Master program as part of the Free TON Ambassadors Governance development.

Regardless of whether this Brand Master program is approved by the Jury and selected as the main Brand Master program, we will carry out the Free TON Ambassadors Governance development.

[michaelshapkin]

Good luck!

[bitjudge]

Strategic program of the Free TON Brand Masters

	This program was written by Dmitry bitjudge. You may know me as one of the Initial Members of Free TON Wiki and Wiki team lead.

NB: The reference to “we” in the context of this document implies an initiative group consisting of the following persons: Dmitry bitjudge (Telegram), Michael Shapkin (Telegram), Daria Artanovskaya (Telegram). The initiative group has the ability and interest to implement this program in order to achieve the stated goals. However, the final choice must be made by the community.

Brand Masters program description

Program objectives

1. Building strong local Free TON communities led by BMs and their invited followers. Communities can be formed according to linguistic, national, geo, thematic, or professional characteristics.
2. Involvement in Free TON of new enthusiasts, followers, public figures who will become an active part of the community and, possibly, new BMs to help achieve the goals of Free TON.
3. Encouraging BMs to leadership, personal active position, constant communication with the community, participation in various initiatives, contests (both as a participant and as an initiator), AMA sessions, and any Free TON events.

Program promotion

Obviously, the program needs to be promoted outward to attract BMs from social media, crypto and tech communities, and any other source where the target audience is concentrated. We will be looking for people who can and want to become BMs in Free TON.

The promotion plan includes:

• Announcement of the BM Program on popular crypto forums and communication with the community there;
• Collaborate with cryptocurrency and other media to announce the BM Program;
• Placing a program announcement on media platforms with free publication (for example, in Russia it is vc.ru, tjournal.ru, roem.ru) and communication with the community there;
• Program announcement through video broadcasts, conferences, AMA sessions. Speaking at Free TON events, as well as other online and offline events with a presentation of the program;
• Help existing Free TON BMs to announce the program by using their resources and opportunities to publicly promote the program;
• Using personal contacts and some of our own know-how to find new BMs among founders, CEO, CTO, and other top people in IT, cryptocurrency, and other areas.

Program results

The BM Program has a long way to go and the question arises of how to evaluate the results of the BM Program “on the road”, at any stage. The following criteria will confirm that the program runs successfully:

1. Transparency of all processes that make up the work of the BM Program;
2. The ability to participate and influence the community on any aspect of the program;
3. Public statistics of the program, regular reporting of BMs;
4. Community growth, an obvious influx of new enthusiasts and supporters;
5. Growth in the number of contests, AMA sessions, created addresses (wallets);
6. Growth in the number of Free TON partners and independent projects on the blockchain.

Brand Masters roles distribution

The performance of any BM should be judged by his/her performance.

Based on the goals of the program, only the quality of the invited followers is important, their real activity in Free TON, and the benefits that these people bring to the community. Only this criterion of the quality of the invited followers will be applied in assessing the effectiveness of the BM’s work.

Therefore, it does not matter whether the BM is an ordinary enthusiast, popular blogger, opinion leader, public figure, celebrity, etc. Any of them should get an equal chance because it is fair and meets the idea of Decentralization. Further, it does not matter the size of the BM’s own audience on social networks or media, it is only important how the BM will use this resource and whether it will bring results.

Here’s an example: We believe that a small blogger who attracts 100 active and interested followers will bring much more value to Free TON than free advertising from a media person (declaring himself a BM) with his own audience of several million people, after which thousands of useless and non-initiative people will come only out of curiosity.

Based on the above, we believe that referral programs and other similar methods based on quantitative audience recruitment will be of much less benefit than performance measurement.

Determining the number of Brand Masters needed

The program has no exact limit on the number of BMs. However, recruitment of new BMs to the program may be terminated if the program reaches the limit of rewards, or if it becomes clear that the objectives of the program have been achieved.

A system for monitoring the fulfilment of Brand Masters’ duties

Brand Masters Support Team

To help BMs achieve program objectives, monitor the program, and oversee BMs’ work, a support team should be formed of members of the initiative group and/or other members chosen by the community.

The support team will be rewarded for their work in the amount of 20% of the expenses of the BM Program.

Brand Masters Program Jury and Brand Masters Subgovernance

In the event that this BM Program is deemed strategically important to Free TON, the community may consider establishing Free TON Brand Masters Subgovernance. This also involves the election of a separate Brand Masters Program Jury, whose responsibilities will include voting for the work of BMs.

An authorized jury will have the right to exclude any BM from the program if he/she regularly fails to fulfill his duties or discredits the ideas and principles of Free TON.

Thus, the elected authorized jury will vote for:

• Rewarding BMs;
• Removing BMs from the program;
• Change Score to Tons Ratio (see the Rewards structure section).

Monitoring system

All these programs will be publicly available to the community at any time, including:

• A report on the work of each BM, allowing to assess his/her current progress in the program;
• Information about how many and what people the BM invited to Free TON (see the Terms of token rewards section);
• Support Team Performance Report;
• Any other public statistics of the program that will help make it transparent and open to the community.

This publicly available data will enable the community to monitor program implementation, participate in decision-making, and assess the current progress of the BM Program.

Identification of regional communities and language groups for community leadership by Brand Masters

There is no need to thoroughly evaluate the BM’s existing social profiles and check the quality of the audience there. Because (as mentioned above), we will evaluate the work of the BM based on his/her results.

As for the creation by the BM of new local communities Free TON, they can be formed according to linguistic, national, geo, thematic or professional characteristics.

Although the creation of local language communities seems to be the most obvious thing, why should we forbid a BM to create, for example, a chat for his favorite Free TON game (thematic chat), or a chat for Free TON applications developers for some narrow niche (developers chat)? In the end, it is only important that the BM is a local leader and involves new people in Free TON, as stated in the program’s goals.

The main tasks that Brand Masters can perform on a common basis and each in their language group

We initially believe that a BM acts in good faith, honestly, openly, responsibly, communicatively, and demonstrates leadership qualities. It is certain that the BM signed the Declaration on Decentralization, believes in the idea and future of Free TON, otherwise he/she is not worthy of the honorary title of BM.

Each BM can act according to his own plan if the objectives of the program are achieved.

However, to help BMs get started quickly, the Support Team will prepare a detailed guide for them. Here are the approximate titles of the sections that will be included (this list is provided as an example and will definitely be expanded):

• Create your own Telegram chat or group on any local or global social network, and start inviting people there;
• Provide more info for each newbie, tell everyone why they are here and what they can get;
• Tell your followers about the opportunity to participate in Free TON contests and the rewards for winning them;
• Help your followers install Surf and create an address (wallet);
• Ask your followers to fill out a Free TON Fan Application Form (this will establish that you have invited a person and will give you the right to claim your rewards in the future);
• Tell your followers about the current Free TON contests and help fill out the contest application for those who want to participate;
• Find out what your followers are good at, what professional skills they have, how they want to apply their knowledge for Free TON;
• Help your followers integrate into other Free TON communities so they can fulfill their potential;
• [… many other points …]
• Reach out to the best of your followers and see if any of them wants to become the new BM of Free TON. If the answer is yes, then help them do it!

Essentially, this step-by-step list is a coherent funnel of engaging new people in Free TON. These steps will also help the BM himself get used to the Free TON ecosystem to learn many things that will later need to be taught to his followers.

Terms of token rewards for tasks performed

KPI unit

The basic unit of KPIs is Verified Follower (VF).

A Verified Follower is a BM-invited follower who has proven to be a real person in the community and/or has completed the Free TON Fan Application Form (FAF). FAF is recommended but not required.

In addition, any person can become a Verified Follower automatically without filling out a form if they have been extremely active in the community for at least 2 months and no one has any doubts that the corresponding profile belongs to a real person.

When creating the FAF template, we will be guided by the principles of Free TON decentralization and guarantee that we will NOT request any personal data specified in any ID cards issued by any government agency. Providing information about yourself is voluntary and is only necessary as evidence that an applicant is a real person.
The list of questions and technical implementation of the FAF will be made in such a way as to make it as difficult as possible for bots to use and send fake data. This will mean that almost all applications are from real people.

Each BM will have an individual form for their followers (based on a uniform parental template) so that it is possible to determine the people that each BM invited to Free TON.

Form responses (i.e. information submitted) will be transparent and instantly available to the entire community. This will achieve the following goals:

• See how many and what people the BM invited to Free TON;
• Show the community the progress of the BM Program;
• See if a BM followers fake data to fill out the FAF.

Rewards structure

The BM’s reward structure is based on the performance of his Verified Followers. VF’ results are evaluated in specific Scores.

VF Trust Level	FAF sent	VF Scores	VF actions (exactly the VF, but not the BM himself)
0	Yes	0	Hasn’t shown himself in the community in any way
1	Yes	5	• Regularly active in the local chat of the BM for 2+ weeks
2	Yes	25	• Regularly active in multiple Free TON chats for 2+ weeks • Wrote at least 10 meaningful comments (posts) on the forum*, which received 5+ likes
3	Yes	50	• Regularly active in multiple Free TON chats for 2+ weeks • Created a new topic on the forum*, which received 5+ replies and 5+ likes
4	Yes	75	• Became the author of Free TON Wiki and wrote the first article(s) of 5000+ characters in any language that are used on the Wiki
5	Yes	100	• Sent a correctly completed application for any Free TON contest • The application was not rejected by the judges when voting and received an average score of 5+ after the end of the contest
6	No	100	• Extremely active in the community for 2+ months and no one doubts that the relevant profile belongs to a real person**
7	Yes	250	• Created a new Contest Proposal for Governance or any Subgovernance • This contest was approved and received Active status
8	Yes	500	Any of these (each action is a separate reward): • Elected to the Free TON Jury or one of the Subgovernance Juries • Performed at any AMA Free TON as an invited guest or co-host
9	Yes	750	Any of these (each action is a separate reward): • Gave interviews to popular online or offline media. The interview must be completely devoted to Free TON • Has spoken at a major offline conference or major public event. The performance must be completely devoted to Free TON
10	Yes	1000	• Headed his own project or Free TON initiative • The project/initiative has been actively developing for 2+ months and has proven results
11	Yes	1000	• Became an Initial Members in one of the Free TON Initiatives that claims to be Subgovernance • The corresponding Subgovernance Proposal has been received Active status
12	Yes	5000	• Permanent leader of his own project or Free TON initiative • The project/initiative became part of the Free TON ecosystem, has been operating for 6+ months, has proven results and continues to actively develop
13	Yes	10000	• Became the new elected BM (or Ambassador) of Free TON • Demonstrates active development for 2+ months and has proven results

Everywhere in this table, Free TON chats and the Free TON official forum are assumed.
* User should NOT be blocked or banned from the forum for any reason.
** In the future, this person is considered “Automatically confirmed as VF” and his subsequent activity is assessed in the same way as if he filled out and submitted the FAF.

The BM will be rewarded multiple times for each Verified Follower, as that VF becomes even more involved in the Free TON community and ecosystem and earns the next Trust Level, according to the table above.

It follows from this that the BM will be interested in constantly helping as many of his followers as possible to integrate more strongly into the Free TON community and processes. This is one of the goals of the BM Program, and this goal will be maximized.

Score to Ton Ratio

Initially, the Score to Ton Ratio is set at 1:1. That is, at the time of writing this program, the actual rewards in the table above are equal to the same amount in Tons tokens.

However, the BM Program is long-term and no one knows the real value of Tons in the future, which can change many times. Score to Ton Ratio will allow you to correlate the reward of BMs with the value of Ton at any given time, so that BMs can continue to receive a reward adequate to their efforts.

The Score to Ton Ratio can only be changed by a vote of the jury authorized to vote in the BM Program.

Optional note

This program can also be viewed as a Free TON Ambassador Program, or both BM and ambassador programs can be combined, if it’s acceptable.

[michaelshapkin]

Nice work! Thank you!

[TONCrystal]

FreeTON: Brand Masters - Program Development

Part I

31 AUGUST 2020

Abstract

FreeTON is at a very nascent stage in popularity compared to other crypto projects. So I wouldn’t like to categorize Brand Masters ( in big and small brand masters like some of the other proposals did). At this stage we must allow anyone who would like to do hard work in popularizing the projects and our main focus should be on getting more people to create TON wallets, as currently it has just above 1000 wallets which is quite low.

I don’t focus much on offline promotion for now ( due to Covid situation ), and also we have plenty of room to expand through online mode first and then at later stages we can also focus on online

Brand Master Roles

For making FreeTON popular and widespread Brand Masters should do various activities, some of them are listed below. They can do some as well as all it’s up to the Brand Masters what they want to do, and at what they are best at.

1. Making Youtube Videos
2. Tweets and Hashtags on Twitter
3. Posts on Facebook, Instagram and other Social Media accounts
4. Adding Members on Telegram Groups and Channels
5. Conduct Webinars
6. Reddit Posts
7. Discord Servers
8. Popularizing FreeTON on other Crypto Websites/Chat Rooms/Websites
9. Offline Activities like Seminars, meetups, etc…

I have elaborated all these strategies below in detail.

No. of Brand Masters Required

As I have mentioned currently we are at a nascent stage so we must start with a small number of Brand Masters, I propose it to be around 20 Brand Masters, distributed among nationalities and geographies, depending on the popularity of FreeTON in respective countries. Like in this round we can have more brand ambassadors for Russia as FreeTON is already very popular there and less for India, where it’s not that popular.

Distribution:

• Russia : 4
• Eastern European Countries : 3
• Western Europe Countries : 2
• India : 1
• Middle East : 1
• ASEAN : 1
• South Korea : 1
• China + Taiwan : 1
• Africa : 1
• Australia + New Zealand : 1
• Africa : 1
• South America : 1
• Japan : 1
• Central Asian Countries + Other Island Nations : 1

Brand Master Proposal

I propose to make this program in the form of a contest where Brand Masters can win awards for the work they have done in promoting FreeTON. Judges will judge the submission and crystals will be distributed starting from 40,000 for First , 38,000 to Second ………. 2,000 to last one.
I will discuss the evaluation system in the “Monitoring System” part below.

Brand Master should work as the face of the FreeTON project in their region and work in collaboration with Country Ambassadors and other community members. Brand Master may not have resources of it’s own to do promotion and may not have big followings on different platforms, but it must gather those resources to do the promotion work. Some strategies I have mentioned below in detail.

1. YouTube Videos
   Youtube is an excellent platform to popularize FreeTON, as there are many crypto channels with thousands and even millions of subscribers, brand masters can make some videos regarding FreeTON in their regional region and promote it.

Also if Brand Master doesn’t have any big youtube channel or is not comfortable in making videos, they can collaborate with other crypto channels in their region to promote freeton, but it must be verifiable that you collaborated with they chanel for promotion, like your telegram id in description or your name mentioned by the channel creator in the video

2. Campaigns on Twitter
   Brand Master can run campaigns on Twitter with hashtags and all, they can take help from Advertising agencies to telp trending hashtags related to FreeTon in their region. They can also organize giveaways.

3. Posting on Social Media about FreeTON
   Brand Masters can either post themselves on social media platforms or they can collaborate with influencers in their region to promote FreeTON.

4. Adding Members in Telegram Groups
   Brand Masters can work in adding members to their regional groups and encourage new members to create a freeTON wallet and post their addresses in groups to get airdrops/giveaways.

5. Posts on subreddits related to Crypto on Reddit and postings on Other Forums
   Brand Master can popularize FreeTON on subreddits on Reddit and other forums on the internet related to Cryptocurrency and Blockchain. They can also advertise in their local regional subreddits, in form of contests and giveaways.

6. Offline Promotion and Gaming Contests
   Brand Managers can attract more people through various offline events like meetups and seminars. They can also organize gaming contests in their region and give TON Crystals as prizes.

FreeTON Giveaway/Airdrops or Rewards

We can reserve some FreeTONs for doing giveaways/airdrops every week for this Brand Master program. Every week 5000 tons will be distributed as giveaways/ airdrops to participants who join FreeTON through Brand Masters.

Brand Masters can run competitions on their Youtube Channels, Discord Servers, Twitter Profiles, etc… and they tell people to share their freeTON address in the comments.

Here How it works:

1. Brand masters will share competition link in aTelegram Group ( of all Brand Masters)
2. They can share links to any platform, youtube, twitter, instagram, etc…
3. So all Brand Masters will share links of their competitions.
4. Once in a week a jury will run a winner picker on their links https://commentpicker.com/ , and select 100 new Comments with FreeTON addresses, 50 Crystals for each winner.
5. Jury will get 500 Crystals for picking winners.

So in this way we can make a giveaway/airdrop and rewarding system a little transparent.

Monitoring System

All Brand Masters need to maintain a daily worksheet in form of a public teleram group, where brand masters will post their work whenever they do something, so that everyone can see and monitor the activities of Brand Masters, and whether they are doing continuous work or just last minute postings to get eligible for rewards. Ofcourse those who are doing regular work will be given more rewards.

There will be one more competition in parallel with this Brand Master Program , called “Critic Program” , where anyone from the FreeTON community can participate and catch fraudulent behaviours of Brand Masters.

For example : Let’s say a Brand Mastar posted some tweet on twitter and posted it as a work in his public daily worksheet, that tweet got some likes, retweets and comments. The critics can go and verify whether those likes and retweets are of real people or bots. Bots have certain bot like behavior, like bots only do liking following and retweeting. Bots don’t participate in meaningful twitter discussions.
So Critics can find these fraud activities and those critics who catch most illegal activity will get 1st prize starting from 10,000 to 1000 crystals. It will also help the jury in accessing the performance of Brand Masters for main contest.

[michaelshapkin]

Thank you for participation!

[TONCrystal]

Do provide your feedback about by proposal

[michaelshapkin]

I like it! Nice work!

[Dekan]

Hi!
This is my proposal for Free TON Brand Master contest. Link: https://freeton.org/submission?proposalAddress=0:ff4195669f1ab3102b46df4622a823608127c535109289cf3f5ccce82981f94f&submissionId=23

[michaelshapkin]

You forget to add link )))

[Dekan]

You are right, thanks!

[SaTeex]

features of this model

• Easy to implement via some modification in current smart contracts for the contests
• It rewards based on the quality of the ambassadors works
• It is a continuous program with one-time implementation
• new comers in the future months also have the opportunity to register as a brand master (brand ambassador)
• jurors’ rewards are based on how much actively they participate in voting and is NOT equal.
• The budget for brand master program is flexible and adjustable by the community decisions during the time

Free TON Brand Masters program

The purpose of Free TON Brand Masters (Ambassadors) program is to popularize Free TON across all countries and different languages. Everyone who is interested in Free TON and have relevant skills can join this program. The brand masters or so-called brand ambassadors will be rewarded as described in this document.

Brand Ambassador Smart Contract

Brand Ambassador Smart Contract is very similar to current smart contracts that handle the current contests just it needs some modifications in the code. It is a continuous contest and the submissions can be rewarded not once but several times.

We should have a 5year long contest. In that contest each submission means a registration as a brand ambassador. submitting for this contest means registering as a brand ambassador. registration have no rewards for the brand ambassadors. they are rewarded based on their activities that regularly will be judged and scored by the jurors every 3 months.

About every 3 months the community decide about the total coins that want to reward to the ambassadors and the decided coins will transfer to this smart contract. Receiving coins is the only trigger for the smart contract to start the voting 14days timeout and then distribution based on the scores proportionally. undoubtedly inactive ambassadors will be scored 0 by the jurors and will receive nothing for that 3 months period.

What does exactly the Brand Ambassador Smart Contract do?

the smart contract work as steps below:

• Always (till 5 years) can receive submissions and each submission means one new ambassador registration.
• Receiving some coins is the trigger to start, it gives 14days timeout for the jurors to vote for submissions (brand ambassadors)
• calculate the average points for each submission based on the votes
• calculate the rewards for each submission in proportion to total average points
• 5% of the reward for each submission will be distributed between only the jurors who have voted (not abstain vote) for that submission as explained below.
• 95% of the reward for each submission will transfer to the brand ambassador TON address.

For more elaboration suppose we have 100 submissions (brand ambassadors). the smart contract receives some coins and the jurors vote starts. After 14days voting will finish. And the smart contract calculates the rewards of the submissions.

• a juror will be rewarded for each vote so the rewards of the jurors will not be equal to each other and depends on that juror participation in voting.
• if a juror just has voted to 15 submissions and ignore the others, she will receive the judging rewards just for those 15 submissions.
• Judging the brand ambassador activities doesn’t need special knowledge and skills so the abstain votes also will receive no judgment rewards.
• Judging the less active ambassadors are easier and take less time so the jurors rewards are also lower.
• Jurors will be the current jury of the Free TON, separate jury committee can be elected later.
• Submitting to this 5year contest meaning enrollment as a brand ambassador and will receive rewards periodically (not just one time).

3 steps to register as a Free TON Brand Ambassador

• Edit your profile in the forum.freeton.org as shown below. Your profile in the forum.freeton.org will be reference for jurors and whoever that want to monitor your activities and reward you, so it should be contain all of your pages if you have ambassador activity in them. It should include:

  • This phrase “Ambassador of Free TON community in YOUR_REGION_HERE”
  • Links of your pages in different social networks and messengers
  • Your TON address that used for submitting in the Brand Ambassadors Smart Contract
  • The link of your report channel in telegram. You should create this channel in telegram and report all of your activities as an Ambassador
    

• Edit your profiles and pages in your social networks as shown below it should include:

  • write a phrase such as “Free TON Ambassador in YOUR_REGION” by tagging the Free TON page in that social network (If it exists, else the word “Free TON” is enough)
  • add the link of freeton.org in your page
    
    

Submit your profile link (it is like https://forum.everscale.network/u/YOUR_USERNAME/) for the Brand Ambassadors II Contest that will be announced later.

Number of needed brand masters

I think we should not have a limited predefined number of ambassadors. it should be open always so every time new and motivated ambassadors can join. In this model the rewards will be based on their activities and a plain enrollment have no reward. Actually, it is the quality of their job that is important and the quantity of ambassadors is meaningless.

Brand Masters duties

Free TON Brand Ambassadors can engage in activities like events and community management, social media & PR, influencers outreach, ecosystem building & BD, promotional content creation, content sharing, education, and generally any kind of activities that spread the word about the Free TON.

Some of activities of the ambassadors are public and every one can see through their links in top of their profile in Free TON forum and some of their activities are not publicly available so they should show those activities in their telegram report channel that is linked also in top of their profile. Optionally an ambassador can write all of her activities in her telegram report channel.

We need a telegram channel that contains the promotional contents of Free TON (for example good submissions of visual brand communication contests) and a telegram group for the ambassadors.

Ambassadors can use the previously created contents (available in the promotional contents channel) in their activities and can create new contents and send it to the group to broadcast in the channel for others.

Some suggested activities:

Regional Community Management: organizing local communities using messaging apps that is popular in your country/region.

Social Media Marketing: spread awareness of the Free TON by social networks that is popular in your country/region.

Business Development: Reaching out to potential partners and negotiating with them on behalf of the Free TON.

Influencers Outreach: Reaching out to potential top social network influencers and negotiating with them to join the Free TON and become an ambassador. If an ambassador can successfully attract a top influencer, she would have an extra bonus. The jury will decide about the amount of the extra bonus.

Content Creation: Creating educational and engaging contents (articles, videos, graphics) on various topics related to the project. Preferably with technical/blockchain knowledge.

Content Sharing: Sharing the Free TON news and contents that other brand masters have created and are available in the mentioned telegram channel.

Translation: Translating the Free TON related docs and tutorials and news.

YouTube subtitles: Creating subtitles for the Free TON YouTube videos. Specially, technical video tutorials.

Technical tutorials: creating technical video tutorials to learn other developers how to develop applications on TON.

Every kind of activities that help the growth of Free TON and its brand awareness will be rewarded in judgments. The judgments will be based on the quality of the ambassadors’ work and how much real positive effects they have had for the Free TON growth and brand awareness.

[michaelshapkin]

I was expecting the link to the pdf with your work )))) Just check like others people do here.

[SaTeex]

don’t you think that the prizes for this contest is very low?!! it is totally 90,000 compare to other contests and initial validators rewards it is nothing. would you please write an amendment for increase the prizes?

[michaelshapkin]

Yes, I think so. From the beginning, the prizes were starting from 50k. But the community decided to make them lower.

[michaelshapkin]

You see, creating contests, promoting them, agreeing on all the nuances is a lot of work. And to write any message on the forum, it’s just a couple of seconds. At the moment, the contest is as it is. And if someone wants to launch something else and so on, I don’t mind. Let him do all the work himself

[SaTeex]

85% of the coins will be distributed by such this kind of contests. lower prizes will lead to lower quality of the submissions. and will have bad results for all and the coin value !