Contest Proposal: Free TON Brand Identity Design Contest


"Brand Identity" essentially speaks about “how” a project wants to be perceived by target audiences. The key value of brand identity design is to achieve point of difference from competitors. The perception formulated by audiences should be a key concern for every blockchain project including Free TON. The identity design should clearly determine “Free TON unique value” in blockchain industry and differentiate “Free TON position” from its competitors. In the blockchain industry, in what unique position should Free TON position itself? Which key feature of Free TON can make it stand out among other cryptocurrency projects? Brand identity design will clarify Free TON value proposition and clearly express what Free TON is and how it’s different from other products or services on the blockchain market.

What is the best brand identity design for Free TON?




Starts Sep 5, 2020. Ends Sep 12, 2020.

Submission Material:

All contestants should submit two following items:

  • A clear one-sentence statement as Free TON brand identity (min: 3 words - max: 10 words)
  • One paragraph that explaining why this identity is suitable for Free TON (max: 150 words)

Evaluation Criteria:

Every submission should:

  • Consider core competency of Free TON
  • Focus on technical strengths of Free TON
  • Be unique and privileged
  • Create distinct personality and position for Free TON in blockchain market
  • Be creative and exploit artistic aspects of speech


Each jury member will vote by placing a number 1 through 10 next to each submission, with 10 being the best rating possible and 1 being the lowest.


The top 20 winners will be chosen based on ratings and receive awards as follows:

1st prize………………… 20,000 Tons

2nd prize…………………19,000 Tons

3rd prize…………………18,000 Tons

4th prize………………… 17,000 Tons
Until 20th prize……….….1,000 Tons

Jury Prize:

Jury members who vote will receive 5% of all total tokens awarded and distributed to winners.


Anyone can participate, but Free TON cannot distribute Tons to US citizens or US entities.


thanks for contribution.
I have written a related topic and some links in it.I wish be helpful to improve this proposal.

1 Like

also there is a topic about currency symbol it is part of branding in crypto.

I’ve had some comments there also.

why the prizes are like this !!! 20, 19,18 … 1
this kind of prizes will lead to have many submissions but low quality. isn’t it ?

I think for this contest having prizes such as below will make a better outcome.

90 , 70 , 50 , 30 , 10 and next 10 person 5

A warm-up for the participants. And also for inspiration:

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.” ― Steve Jobs

Where exactly we can find non-technical information about this two points. Especially the second one.

What exactly are the ‘technical strengths’ from FreeTON (enumerated and briefly explained)?

And how should proposals be sent?

Thank you for your suggestions. I will edit the proposal so as to have a better design for prizes. I agree totally. thanks

I think all information about Free TON can be found on | | and the Chats.

Dear Admin, @Roman_D Hello. I can’t edit the proposal, while can edit my other posts. There is no button for that on menu under proposal. Can you fix it please.

Hello! It should works. Try again!

1 Like


In fact, there is no easy way to find briefly informations about FreeTON features…

This contest scope probaly will changed because of this “issue” (lack of non-technical information about TON technology and features) :point_right: Contest proposal: Free TON landing page

Besides that, even the White-Paper (a technical document) is not available on the FreeTON websites (!!!)

The only White-Paper available to the public is the original TON latest version, from fabruary this year:

It’s hard to sell something that has no “face”, no cleary defined features…


I suggest my idea in two words one is TOPIC another is Direct
T Ton
O Only
P Power
I Independent
C Coin

D Decentralization
I Is
R Revolution
E Earth
C Calling
T Ton
I am always cheer for free Ton^^


I think this should come together with Contest Proposal: Free TON Positioning.


Free TON The Real Internet Democracy

1 Like

Hand out over 200,000 coins in a couple of lines? :laughing: :laughing: How is that, I’m sorry, are you out of your mind?

1 Like

Revised version of this proposal has been implemented already. I mean essay contest. Thank you

Hello, great idea. Only probably should be divided into graphic and slogans. Graphic at, slogan at

1 Like

over budget with uneffective ways to add brand identity. each contest in project branding must contain do in another ways, not it graphic. it doesnt represent about and what is Free TON.

Free TON brand identity is Free TON community itself and growth of it the main value we can add to it as a contribution.

Currently there is no direct way to motivate Free TON average users to come and contribute their skills other than contests. So average user who signed DoD and joined Free TON Forum currently haven’t found any fortune to be an active community member for contribution.

For Free TON community empowerment I have proposed an alternate fortune (using current available features for average users) for everyone to be an active member of Free TON ecosystem by creating a post of Declaration of Activeness in Analytics and Support Subgovernance category.

Anyone wants to be an active member of Free TON ecosystem can create a post like Declaration of Activeness and propose a contest itself to invite, convince and assist technology enthusiast people to join Free TON community and start contributing instantly with Declaration of Activeness.

For more understanding take a read at proposal👇