Pre-requisites before starting any kind of branding activity

every company should consider some simple but must-have principles/concepts/policies before starting any kind of advertising/promotion/marketing activity. else the activities will have low efficiency and not a desirable outputs. by defining these kind of standards we will reach conceptual and visual consistency that is very important in brand management.

here I just defined my personal opinions for the FreeTON:

  1. brand name: FreeTON , not Free TON or freeTON or freeton
  2. hashtag: #FreeTON , not #Free_TON or #freeton
  3. brand essence : it is cryptocurrecy coin , it has highest performance (millions TPS) , it is governed as a DAO
  4. logo (include logo type and logo): I think currently we don’t have this one, needs a contest
  5. colors sequence: I think currently we also don’t have this one

because of lack of this standardization some issues are sprouting out:

1- name
* misconception about the word “Free” as gratis or complimentary when we use Free TON instead of FreeTON
* translation of the word “free” in other languages like here

3- brand essence
* some how most of the times we use the word “token” instead of “coin”, explained here

4- logo
* currently we don’t have a logotype and the icon must be differentiator but is not. explained here

5- color sequence
* designing marketing materials without having color sequence will probably lead to losing visual consistency. explained here


Any comments from other community members? Any thoughts?

First impressions are incredibly important in the business world and in the process of attracting clients to make a profit, so professional logo design, which shows the first image that the customer sees in a professional and integrated manner, is very important in the marketing process of a project.