The First Decentralized Public Relations Agency
What organization better to take on such a mission than Free TON?
Members of the Community Voice have already proven that they can write engaging content, often and well - but some duties that fall under the PR umbrella require being completed ‘yesterday’. Therefore, I propose to create a decentralized PR agency with assigned roles and members accountable for bringing value to Free TON.
The nature of holding contests in Free TON proved not to be the best way forward for our particular subgov. We struggled in the past to focus on quality over quantity and have developed an environment where we focus on individual goals instead of the benefit of our entire ecosystem. Therefore I propose the Community Voice subgovernance operate as a team, with roles and duties, which still allow us to independently cooperate.
Contests are still and will always be a welcome addition to our subgov, but in order to bring the value everyone knows we can bring, we must be able to pivot as needed: field requests from journalists and write press releases and articles which are heavily time-sensitive. News happens quick and so must we. This is why we cannot rely on holding contests to help Free TON get the recognition it deserves.
To build our team, our Initial members, Jury members and subgovernance members must come together to decide on roles. We will hold a meeting to hammer out the roles and details. Members are welcome to nominate themselves for roles (or create new ones) and assume responsibility. A fair monthly token reward will be determined for each role.
CommV - the first decentralized full service creative PR Agency
We brainstorm creative solutions for promotion of Free TON events, partnerships and news (take last week for example - we rallied for promotion of a contest complete with clever landing page!). We also drive owned and earned communications. We are the megaphone of Free TON!
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Brainstorm and pitch clever and strategic solutions relevant to every case needing promotion
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Write expert takes, opinion pieces, features and pitch them directly to journalists.
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Field requests for information and reach out to Free TON SMEs for quotes/info
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Establishing and maintaining relationships with community and public interest groups.
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Writing press releases and other media communications to promote the Free TON ecosystem.
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Share all published work and content with SMM
There is something for everyone here!
Rewards
As we cannot predict the exact amount of articles or press releases we will need to create each month, it’s best to determine a specific reward amount for each service complete. Quality assurance checklist and content pipeline to be completed in Notion or Trello. (Quality checklist example: content delivered on time, word count reached, keywords utilised, boilerplate included, well written…)
Task | Token | |
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Press Release | 600 | |
Article | 800 | |
Op ed / Expert take (ghost written) | 1000 | |
Header image | 100 | |
Social media promotion | - | Passed to SMM |
Promo landing page | 5000 | |
Fulfill RFQ (request for quote) | 200 | |
Pitched + accepted by journalist | 300 | |
Native forum posts | 50 |
*These token rewards are examples only!
Brainstorms, ideation phases and calls cannot be calculated - it’s ideal that we work together in this regard and not count minutes landing pages for whale contests (and create such pages for other contests on request for x TONs)
First come first serve! As we add items to the pipeline, members can tag themselves in the card to claim responsibility. More than one person can be assigned to a card, for example, If you want to form a team and split the rewards (ie. divy the responsibilities of creating promotional landing pages or claiming contracted packages.)
Contracting
Community Voice will always do our best to raise awareness of the Free TON ecosystem, but if you want to ensure proper coverage and create buzz, please consider contracting our subgov to take on extra activities.
We want your project, your team, your organization to succeed! As the megaphone of the Free TON ecosystem, we’re ready to brainstorm ways to raise awareness and spread the good word.
Do you want to increase awareness and participation in your contest or product? Create some buzz with one of our packs:
PR Pack Ruby
1 x PR
Pitching content to top tier
Social media coverage
1500 TONs
PR Pack Crystal
1 x PR
1 x Article
1 x AMA
Pitching content to top tier
Social media coverage
3500 TONs
PR Pack Moon
2 x PR
1 x Op Ed
1 x Article
1 x AMA
1 x Video interview
1 x Promo Landing page
1 x Podcast placement
Pitching content to top tier
Social media coverage
Reddit post
Gitcoin listing
10,000 TONs
Thoughts
Can we get big enough to be recognized as a true global decentralized PR/media subgovernance who takes on clients from an extended ecosystem? This will lead us to being able to pitch as media partners, which in turn yields free access to events and….the holy grail… speaking opportunities.
Feedback is greatly appreciated! Please express your concerns, your opinions, whether you are supportive of this or not and please tell us why.
I want us to thrive and the only way to do that is to have you on board!