Reporting the performance of the Free TON campaign on HackerNoon
Pretty+Interactive report - here
(Brass) Tacky Report (Read on)
150 stories published. Read them here.
62,000+ people saw the Free TON ads
4102+ clicks
Press release - PRweb
Organic coverage - Wfmz, mediabulletin,
LiveStream Winners Announcement - Link
Published Stories:
Under the aegis of the partnership, HackerNoon is running a writing competition (until the end of 2021) on YOUR understanding, expectations, and concerns regarding #decentralized-internet. You can participate here and stand to win up to $1500 in TON crystals.
The contest garnered 98 submissions during the first phase and winners were announced here. As the contest enters the next phases, the compounding effect shall lead to more submissions and more coverage of Free TON.
Brass Tack Stats
- 148 stories published (link)
- 750 - number of hours people read your stories this quarter (That’s 31 days)
- 100,000 - number of people who spent at least 3 mins on your stories:
Tagged ADs:
These are the ADs shown on the tagged pages and at the bottom of the story pages.
Free TON ads are shown across the board on every decentralization-related page (over 10,000 pages). This enables the audience already interested in decentralization to see the Free TON ads.
The Free TON ads here performed at a record-high of 6.45% average CTR. For comparison, the avg CTRs of some other avenues are listed below for reference:
- Google Adwords - 1.91% (source)
- Google Display ADs - 0.35% (source)
- Facebook ADs - 0.89% (source)
- Instagram ADs - 0.22% (source)
- Reddit ADs - 1.57% (source)
- Pinterest ADs - 0.2% (source
- Quora - 1.2-3% (source)
Brass Tack Stats
- AD Visible to everybody reading decentralization stories
- About 45 daily clicks
- Over 700 daily visits
- Your AD link - here
Newsletters
HackerNoon’s tech briefs are sent to those readers who subscribed to received customized newsletters that pertain to their reading tastes. On these newsletters, your ad that goes out looks like this:
This AD is present in the middle and at the bottom of the newsletter.
Here too, the CTR is significantly higher than the industry average of 2.5% (source)
Brass Tack Stats
- Tech Briefs (customized newsletters) sent - 107
- Daily Send Volume (Average) - 201,459
- Open Rate (Average) - 25.93%
- CTR (Average) - 3.49%
In accordance with the vesting schedule in the original partnership, please send the 2nd of 4 tranches for 150,000 TONs.