ChessNFT.com is a global NFT marketplace that was created on the Everscale Network in partnership with FIDE. The marketplace launched ahead of the FIDE World Championship in Dubai, November-December 2021.
FIDE, the International Chess Federation, partnered with TON Labs, the core developer of the Everscale Network to launch the new, holistic chess non-fungible token (NFT) ecosystem. This has positioned FIDE as the first-ever global sports federation to launch its own NFT marketplace.
ChessNFT welcomes a new crypto demographic, bringing utility to both chess players and fans through the digitalization and gamification of iconic match moments, unique collectibles, chess-related art, and many more exciting opportunities. The platform’s interface will accommodate the bid on and purchase of chess NFTs and exclusive items from the World Championship through the use of both fiat and cryptocurrencies.
Since the start in 2021 ChessNFT marketplace became the biggest chess NFT marketplace and generated about 150 000 USD revenue by the end of the year with direct investments of about 250 000 USD.
The team of ChessNFT is created a high-functional NFT platform ready for the next steps.
|STAGE 1||STAGE 2|
|Coverage of target audience||1 500 000||3 000 000|
|New Users/Accounts||15 000||35 000|
|Transactions||150 000||500 000|
|STAGE 1||STAGE 2|
|Discord||10 000||25 000|
|Telegram||7 500||15 000|
|12 000||30 000|
As part of our contractual relationship with FIDE, the chess federation is responsible for the production of licensed content for the marketplace and partner support for our activities, and we, in turn, are financially responsible for guaranteed payments to FIDE.
Partial support for these payments is part of our request to the network.
FIDE will provide us with access to chess.com, ChessBase India, and other large audiences of over 80 million chess fans in order to distribute co-produced content among them to be minted as NFT on the Everscale blockchain.
All those EVERs will be locked by any current staking mechanism for 2+ years.
We plan to expose Everscale in front of a massive (hundreds of millions of people) global chess enthusiasts base. This will also help chessnft.com (an official partnership with FIDE) to attract a user base to the project / Everscale.
An example of the upcoming product placement is an Indian movie to be released in June 2022 with 20 minutes of exposure to chess and NFT (on Everscale). According to the official broadcaster (#1 in India), only the Indian viewership is estimated at 100+ million viewers with global numbers to further increase this.
- Chessbase India - 885 K subscribers
- FIDE.com - 2-6 M monthly audience
- chess.com - 78 M audience
2+1 movie - 100M+ audience
– Direct Product Placement in the big Indian movie
– FIDE logos and speech references
– Demonstration of chessnft.com interfaces
– Integration into the storyline connected characters related to chess and NFT collections created specifically for the chessnft project by a young artist. The movie is fully supported by the Indian Government (The National Film of India status): https://ffo.gov.in/en/co-productions/co-produced
April 2022 promo, May 2022 - release.
To complete the program, 11М EVERs is needed, distributed the following way:
Marketing - tied to KPI and allocated in two Stages 1 - 1.5M and Stage 2 - 2.5М EVERs.
Сontent production and licensing - 6M EVERs locked for 2+ years.
Sponsorships and product placements - 1M EVERs.
The native token of the project.
Crypto Education for the chess enthusiasts
Onboarding to the web3 for the chess fans via Everscale, using an education. The program will be started in Q2 2022.
NFT prizes for the FIDE official Championships
Art from the famous chess artists.
Chess rating system utilizing an Everscale blockchain.
Chess Fantasy League
Gamification and social lift for the chess players.
Community booster and decentralization sandbox for the FIDE.
ChessNFT DAO Movie (as a sequel of 2+1)
A movie team is inspired to make a sequel of the 2+1 about the chess world, based on the DAO for voting. It could be the first film produced this way.
DAO members will be able to vote for plot twists, actors, etc, or make multiple story branches like Black Mirror: Bandersnatch Netflix movie.
Our purpose – is to make the Everscale a “native”, home blockchain for the world community of Chess.
Let’s do it together.