Introduction
Click2Money is a CPA-affiliate network with main focus on gambling/betting/finance.
NOTE: for those who don’t know what affiliate marketing is - read here
C2M in figures:
- 700 active ad offers>
- 2 500 webmasters & publishers
- ~ 400 000 leads generated per month
- 30 000 000 SMS sent via our SMS sending service
How does it work?
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The advertiser places an “offer” in our system - information about what actions will be paid. It can be orders, registrations/sign-ups, application submissions, etc.
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Network partners (more than 2500 active webmasters) place advertisements on their resources and bring visitors to the advertiser side.
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Site visitors perform valuable actions that the advertiser set to pay for. Partners are rewarded for each confirmed valuable action, Click2Money takes a commission fee.
That’s simple.
Motivation
Major challenge of the current CPA/affiliate market is payment processing cost. Due to the nature of the business itself - it is necessary to maintain cash reserves to avoid cash gaps.
Next thing is the accounting and payment control of thousands of webmasters, who wait for their traffic to get paid. Webmasters are scattered around the globe and have their own preferable payment options, so they bear payment processing costs too. Besides, bank payments take time to be authorized and it can be a real pain if the business gets big.
So, the market requires fast, cheap, reliable and universal payment tools for all market participants. In our vision - TON Crystal has it all to mitigate, and that’s why we are here.
Why is it useful for Free TON?
- Real world and real business use case and utility
Webmasters and advertisers will be able to use TON Crystal as a payment tool. Both sides will benefit from implementation by decreasing the payment processing costs. More of that, market participants are scattered around the world, so cross-border payments occur often.
Another utility can be added by offering a discount for our internal services purchases (like SMS sender) made with TON Crystal.
-Token market turnover boost
Affiliate marketing as a business heavily relies on deferred payments (up to 60 days). In order to facilitate and handle webmasters’ payouts, networks need to accumulate fund reserves in a certain period. Switching to a TON Crystal as a payment tool would create forecastable buying pressure which accelerates token turnover speed and is very important for tokenomics.
-Access to the digital marketing professionals
Webmasters are those who generate and own web traffic. This traffic can be pointed at the Free TON related products like Surf, or any partner can create the advertising offer with our help.
More of that - it will be a great webmaster attention control tool by creating special offers nominated in TON with extra rewards.
Proposal
Internal token replacement with TON
We will replace our internal token “Francoin” with TON Crystal. Francoin cannot be purchased - it can be obtained only from effective advertising of special offers. The more useful actions the webmaster supplies - the more he gets rewarded. Earned tokens can be spent in our internal store.
Withdrawal option for webmasters + internal services
Additional withdrawal method will be added to a personal account interface.
Special offers nominated in TON (+ extra rewards)
A set of affiliate offers nominated in TON will be added. Some of them will be extra rewarded for a certain type of traffic or a type of conversion.
For example, a webmaster will be rewarded with 4 TON Crystals per conversion, where conversion is a wallet install and on-chain wallet address creation. GEO:WW
Internal shop prices nominated in TON
We propose to replace our internal token to a TON Crystal and recalculate all prices.
Extra rewards for best performing webmasters
Whenever a webmaster who provided 100 or more conversions during the first withdrawal in TON Crystals (equivalent of 100 $ or more) will be rewarded with additional one-time bonus, for example, 20 TON Crystal.
The more is withdrawn, the more will be received. Withdrawn $ 10,000 within the last 3 months - receive an extra 1,000 TON Crystal as a bonus.
Referral system rewards in TON
Awards for referring other partners. Brought a webmaster, who poured 100 conversions in a month, and then withdrew TON Crystal earnings - the referrer gets another 10 TON Crystal
Surveys, polls, interviews rewards in TON Crystal
Survey Rewards. The more difficult the survey, the higher the reward.
Token request & KPI
STAGE 1. TECH INTEGRATION
Integration fee: 100 000 TON
Team resource needed
| Resource | Allocation | Rate (USD/h) |
|---|---|---|
| Tech lead | 0,5 | 65 |
| Lead developer (senior) | 1 | 35 |
| Developer (middle) | 2 | 25 |
| QA engineer | 1 | 15 |
| TOTAL | 132,5 |
Development estimation
| Task | Estimation (hours) |
|---|---|
| Tech requirements management | 16 |
| TON as payout method + withdraw method | 40 |
| Internal token replacement + store prices recalculation | 80 |
| Special offers in TON | 80 |
| Referral system implementation | 24 |
| Debugging and adjustment | 80 |
| Total | 320 |
STAGE 2. TESTING
Tokens required: 100 000 TON
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Special offers payouts: 75 000 TON
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Rewards in TON for best performing webmasters: 25 000 TON
STAGE 3. KPI
Extra rewards:
- 2 000 TON per every 20 000 TONs paid out for special offers (10% cashback)
Capped at: 2 000 000 TON
> TOTAL: 200 000 TON + KPI
0:3e8cd98e8241e4453ddbb086d247f544d283b8107fa3e09e809b521168ae342f
