Chinaplay Partnership Proposal

Chinaplay Partnership Proposal

About Chinaplay

Chinaplay (https://chinaplay.store/1) is an online digital game distribution company in China.

KPI (initial commitment)

  • Registered users: 3,500,000
  • Unique paying users: 100,000/month, 600,000/year2
  • Average monthly payment size: $10/user3
  • Growth rate: 30%/year
  • Web traffic: 200,000-400,000 visitors/month
  • Initial token request: 7,300,000
    • Incentive Reward: 6,000,0004
    • Integration: 300,000
      • 100,000 – TON payment integration and distribution
      • 100,000 – Staking service
      • 100,000 – Issue tokens on Free TON
    • Company: 1,000,000
  • Subsequent token request:
    • 42,500 TONs for every unique 10,000 paying users brought to Free TON5
    • 30,000 TONs for every 10,000 recurring paying user6

Goal

Create a real-life use-case of TON as a payment method in the online Chinese gaming market.

Steps

  1. Distribute maximum 10 TONs per user for up to 20% of user’s payment value in USD.
  • a user paying
    • $10 receives 2 TONs7
    • $10 and another payment of $100 receives 10 TONs, the maximum amount
  1. Provide 5% discount to users who purchase products in TON in the next 12 months
  2. Provide depool staking service right from the platform’s interface
  3. migrate in-house loyalty program, Panda Points, to Free TON blockchain

Token Allocation

  • 82% - Distribution
  • 14% - Company
  • 4% - Integration

Disclaimer

Chinaplay has customers from the US, but no TONs will be distributed to any US persons or entities.

1Non-Chinese IP addresses is blocked

2Unique paying users purchase twice a year on average

3Equals about 68¥

4Vested over 12 months in equal tranches, subject to change due to actual demand

5Such user is verified by purchasing a Chinaplay product with a number of TONs more than the maximum number of tokens acquirable for free.

6A recurring paying user means a user who purchases a Chinaplay product more than once with TONs

7$10*20%=2 TON

6 Likes

I like this one very much! It brings user base and traction in a strategic region of China. I like that integration with Free TON is deeper than usual and involves migrating the loyalty program to Free TON, providing access to staking etc. Also notable is the focus on paying users to stimulate real usage and transactions.

4 Likes

Agree, that first partner from China is an important milestone for Free TON.
All KPIs seems very reasonable. However it might be difficult to monitor and control all KPIs so may be a contest for such monitoring tools is needed?
Voting for this partner to join.

Chinaplay Partnership Proposal

About Chinaplay

Chinaplay (https://chinaplay.store/ 1) is an online digital game distribution company in China.

KPI (initial commitment)

  • Registered users: 3,500,000
  • Unique paying users: 100,000/month, 600,000/year2
  • Average monthly payment size: $10/user3
  • Growth rate: 30%/year
  • Web traffic: 200,000-400,000 visitors/month
  • Initial token request: 7,300,000
    • Incentive Reward: 6,000,0004
    • Integration: 300,000
      • 100,000 – TON payment integration and distribution
      • 100,000 – Staking service
      • 100,000 – Issue tokens on Free TON
    • Company: 1,000,000
  • Subsequent token request:
    • 42,500 TONs for every unique 10,000 paying users brought to Free TON5
    • 30,000 TONs for every 10,000 recurring paying user6

Goal

Create a real-life use-case of TON as a payment method in the online Chinese gaming market.

Steps

  1. Distribute maximum 10 TONs per user for up to 20% of user’s payment value in USD.
  • a user paying
    • $10 receives 2 TONs7
    • $10 and another payment of $100 receives 10 TONs, the maximum amount
  1. Provide 5% discount to users who purchase products in TON in the next 12 months
  2. Provide depool staking service right from the platform’s interface
  3. migrate in-house loyalty program, Panda Points, to Free TON blockchain

Token Allocation

  • 82% - Distribution
  • 14% - Company
  • 4% - Integration

Chinaplay’s TON address is 0:ee946fc06872e6765e2f251c952f42cbd3263ea16065d3019a5e37ae7f316072.

Disclaimer

Chinaplay has customers from the US, but no TONs will be distributed to any US persons or entities.

1Non-Chinese IP addresses is blocked

2Unique paying users purchase twice a year on average

3Equals about 68¥

4Vested over 12 months in equal tranches, subject to change due to actual demand

5Such user is verified by purchasing a Chinaplay product with a number of TONs more than the maximum number of tokens acquirable for free.

6A recurring paying user means a user who purchases a Chinaplay product more than once with TONs

7$10*20%=2 TON

1 Like

Chinaplay Partnership Proposal

About Chinaplay

Chinaplay (https://chinaplay.store/1) is an online digital game distribution company in China.

KPI (initial commitment)

  • Registered users: 3,500,000
  • Unique paying users: 100,000/month, 600,000/year2
  • Average monthly payment size: $10/user3
  • Growth rate: 30%/year
  • Web traffic: 200,000-400,000 visitors/month
  • Initial token request: 7,300,000
    • Incentive Reward: 6,000,0004
    • Integration: 300,000
      • 100,000 – TON payment integration and distribution
      • 100,000 – Staking service
      • 100,000 – Issue tokens on Free TON
    • Company: 1,000,0005
  • Subsequent token request:
    • The capp will be 1,455,000 TONs6
    • 42,500 TONs for every unique 10,000 paying users brought to Free TON7
    • 30,000 TONs for every 10,000 recurring paying user8

Goal

Create a real-life use-case of TON as a payment method in the online Chinese gaming market.

Steps

  1. Distribute maximum 10 TONs per user for up to 20% of user’s payment value in USD.
  • a user paying
    • $10 receives 2 TONs9
    • $10 and another payment of $100 receives 10 TONs, the maximum amount
  1. Provide 5% discount to users who purchase products in TON in the next 12 months
  2. Provide depool staking service right from the platform’s interface
  3. migrate in-house loyalty program, Panda Points, to Free TON blockchain

Token Allocation

  • 82% - Distribution
  • 14% - Company
  • 4% - Integration

Chinaplay’s TON address is 0:ee946fc06872e6765e2f251c952f42cbd3263ea16065d3019a5e37ae7f316072.

Disclaimer

Chinaplay has customers from the US, but no TONs will be distributed to any US persons or entities.

1Non-Chinese IP addresses is blocked.

2Unique paying users purchase twice a year on average.

3Equals about 68¥.

4Vested over 12 months in equal tranches, subject to change due to actual demand.

5Company is distributed 10% up front, and the rest vested over 12 months.

6This capp is calculated by 600,000*50%4.25 + 600,00050%*20%*3. Since the calculation does not consider the growth rate over next 12 months, this capp is subject to change based on real demand.

7Such user is verified by purchasing a Chinaplay product with a number of TONs more than the maximum number of tokens acquirable for free.

8A recurring paying user means a user who purchases a Chinaplay product more than once with TONs.

9This distribution is calculated as $10*20%=2 TON

1 Like

Hello! It is possible to discuss in more detail the AMA on youtube.

Agree, that first partner from China is an important milestone for Free TON.

Create a real-life use-case of TON as a payment method in the online Chinese gaming market.

Chinaplay has customers from the US, but no TONs will be distributed to any US persons or entities.

Great news, I’m actually very happy for FreeTON:

  1. Distribute maximum 10 TONs per user for up to 20% of user’s payment value in USD.
  • a user paying
    • $10 receives 2 TONs9
    • $10 and another payment of $100 receives 10 TONs, the maximum amount
  1. Provide 5% discount to users who purchase products in TON in the next 12 months
  2. Provide depool staking service right from the platform’s interface
  3. migrate in-house loyalty program, Panda Points, to Free TON blockchain

General Report
Oct & Nov 2020

Summary

  1. TON has been integrated inside Chinaplay membership point program

  2. Chinaplay users showed excitement

  1. 104% of initial budget has been claimed by unique paying users

  2. 520 189 TONs were claimed

  3. 20 189 TONs are yet to be distributed

  4. Chinaplay requests budget for next two months

  5. 1 150 000 TONs for December and January

  6. 0:ee946fc06872e6765e2f251c952f42cbd3263ea16065d3019a5e37ae7f316072

  • Plans for next two months

    1. Integrate TON payment to purchase goods and services at Chinaplay with TONs
    2. Integrate exchange mechanism to convert Panda points into TONs
    3. Provide TON Staking option to users

Chinaplay Cart and Loyalty Program

We have integrated TON with Chinaplay cart and loyalty program. Here how it works

  1. User experience and mechanism

For each purchase, we add 20% of the order Price in TON. TON appears on your balance immediately. User can store TON for future payments or withdraw TON to the personal wallet if you want. To make that, the user needs to create a wallet and put the wallet address in his personal account space on Chinaplay.store.

Here is an announcement on the main page of the Chinaplay

On the right side of your personal account is an icon of TON. By clicking you will see the balance and can withdraw. With the next releases, we will display the balance right here.

Here how withdrawal works. The user needs to put his wallet address. Also here is a link to the TON website.

  1. Community reaction

Chinaplay community noticed and appreciated the TON activity and ran its own discussion at popular among Chinese gamers Keylol forum (8+ mln visitors monthly).

Here is thread link: 提示信息 - 其乐游戏

  1. User adoption and distribution status

We have distributed 520 189 TON to our users. A special wallet 0:e77e6a32da5fb0c6c845a5e56a3d352e99d0b835b140690aefe6b84b9663663d is created, where we store TONs that are delivered to our customers. If they decide to withdraw TON, there will be a blockchain transaction to the user wallet. Currently we have a queue for about 15 000 people waiting to withdraw their TONs.

On the current stage we are working on the protocol of how to make mass distribution to the users addresses.

Here are user orders and the number of TONs distributed.

October - 136 329 TON

November - 383 860 TON

We don’t create wallets for each new user automatically, to lower the transaction costs. But we are working on the idea to create automatically wallets for users with some significant balances.

# of TONs # of Users
TON distribution planned as per original proposal 500 000 50,000
TON claimed 520 189 210 341
October 136 329 48 689
November 383 860 166 896
Withdrawn 22 637 686
Kept in account 497 552 209 655
  1. Communication links
  1. Development plans for the next 2 months.
  • Integrate TON as a payment system, when TON will be available on the official exchanges and crypto wallets.

  • Provide customers with the Staking option. They can choose what to do with their TONs, to Stake them, pay for goods or withdraw.

  • Develop an exchange function Panda points into TONs. Our goal is to make TON as a main loyalty program engine.

  1. Next batch request
Users Company
December 2020 500 000 75 000
January 2021 500 000 75 500
Total 1 000 000 150 000
2 Likes

Making such a system (mass distribution) is not at all difficult. And this definitely had to be done before entering the cashback system. I believe that the next tranche should be given only after the distribution of the first part of tokens.

2 Likes

Analytics and Support Subgovernance Conclusion:

  1. Tokens are not technically distributed

And the fact that provided address has 12 outcoming transactions leads us to a conclusion that distribution has not been made.

Also, the current mechanic of requesting a cash back requires registration in TON Surf (which has no Chinese language except on the landing page). We highly doubt that all of the 15 000 users can claim their cash back. If so, we will see a significant boost in new wallet registration.

  1. The provided article looks very strange

提示信息 - 其乐游戏 which were presented as an announcement and the community interest confirmation is made by a simple user.
First of all, it has 1430 views (which cannot be counted towards any definition of success, especially on Chinese market) and contains criticism on the whole cashback mechanic which also cannot be counted towards the “community appreciation”


Both facts leads us to recommendation to continue FreeTON/ChinaPlay partnership after the distribution of already “claimed” tokens will be made and we can see new wallets in the blockchain.

On behalf of A&S SubGov

5 Likes

I don’t see the benefits of this partnership.

  1. request, crystals for December, January. Very large.
  2. the forum (https://keylol.com/t656219-1-1) activity is very low, there is little useful information, no support.
  3. the FreeTon Community has not experienced an increase in new users from Asia.
3 Likes

Hi collegues, can you provide a list of FreeTon wallets from your users. I think it can be possible with your mechanics?

@APRrush
please, pay attention to the mechanics

  1. After the purchase is made, a user sees his/her cashback in a personal profile - https://prnt.sc/vyyxk0
  2. If a user plans to spend TONs somehow he/she withdraws them to a personal wallet.

So far not everyone of 15K understands how he could use TONs right now

However, some users have already requested a withdrawal, and here are addresses.

Just to make it clear

Keylol is just an example of community announcement.
The official source is Chinaplay.store (accessible from China only)

1 Like

The TON Crystal button leads to the official Free TON website
What do I see ?

  1. the Button on your site (with a referral on Chatex) has little information
  2. Forum keylol - in which 26 messages
  3. an Excel Spreadsheet with 697 addresses.
    You could have done more.
    Support the forum with administration and useful articles about Free TON (translations)
    Use other (informational) social networks.
1 Like

Please, pay attention there are links to:

Not sure we should try to build a separate TON community on Chinaplay. Maybe it’s better to lead people to official TON communities to grow them?

Maybe we should continue with some kind of AMA with local Chinaplay representative?
What questions does the community have to ask?
Please, post your questions in this thread and we’ll choose date/time for AMA session.

2 Likes

Yes, it is.
I asked to post questions here but no one posts :slight_smile:

The amounts are very huge, the KPI is not felt. Perhaps you can still show the KPI somehow.

Hi!
How would you like to feel the KPI? What would be legit proof for you?
We’re new to crypto things but the TON cashback idea seems interesting for us as a tool to involve the customers, increase retention.
And it could be mutually beneficial with TON community.

So to provide the cashback we request an amount relevant to our usual sales, especially considering end-of-year sales season.

1 Like