About us:
Trio Smart LLC is being developed by a team of professionals with extensive experience in advertising, marketing, IT and processing services:
Pavel Yavorskiy, co-founder
For the last 5 years he worked for Visa, responsible for launching marketing campaigns for large and regional banks.
Nikolay Lushnikov, co-founder
For the last 5 years, he has been implementing gamification solutions for banks, large, medium and small retail companies.
Over the past 2 years, we have implemented gamification campaigns for Sberbank, VTB, Openbank, Raiffeisenbank, UniCredit Bank, Alfa-Bank, X5, Foodmall Depo-Moscow, more than 30 small and medium-sized businesses, both in Russia and in the CIS countries.
Platform idea:
A client of a small, medium-sized enterprise (cafe, restaurant, beauty salon, car repair shop, etc.) is invited to play a free game through hung posters with a QR code while waiting for an order. A person enters the game from his mobile phone by pointing him at the proposed QR code. Plays. At the end of the game, he receives a message that he has won a prize - a discount on products at this point or in another nearby.
What problem do we solve for small and medium-sized businesses:
At the first stage of platform development:
Increasing the number of repeat purchases - by increasing customer loyalty and increasing the level of comfort in retail outlets, by providing visitors with games with gifts.
An increase in the average check is due to the game motivation for an additional purchase.
At the second stage of platform development:
Attracting new customers - through a single advertising company with traffic distribution among retail outlets connected to the platform and a cross-selling system.
Strengthening the effectiveness of achieving all of the above goals - by increasing the involvement in gaming promotions by adding valuable prizes to the prize pool.
Alternative and competing solutions:
Platform description and implementation status
Implemented (already used in outlets):
β’ Suppliers of prizes, free for the point of sale.
β’ Game mechanics in retail outlets (quiz, puzzles, casual games).
β’ CRM system of interaction with the buyer.
β’ Weekly reporting.
In the process of implementation:
Small and medium-sized businesses will be able to independently set up gaming promotions.
Real-time reporting.
Required investments and plans for the use of funds:
Stage 1.
What will be created:
Implementation of the administrative interface for small and medium-sized businesses and the implementation of the accrual of cryptocurrency as a prize for games in retail outlets connected to the platform.
Result:
Small and medium-sized businesses can independently set up gaming promotions and see the reports on the promotion in real time.
Encouraging buyers with cryptocurrency is possible.
Amount 25 000 crystal.
Stage 2.1.
What will be created:
Attracting SMEs to the platform in Moscow and St. Petersburg (salaries of 10 sales representatives during the first month).
Result:
60 enterprises in Moscow and 40 enterprises in St. Petersburg are connected.
Amount 30 000 crystal.
Stage 2.2.
What will be created:
Encouraging players with cryptocurrency in the amount of 1 unit for 3 months at 18,000 per month.
Result:
Over 90,000 people received cryptocurrency.
Amount 54 000 crystal.
Stage 3.1.
What will be created:
Conducting an advertising campaign in digital channels, with a budget of 25,000 per month for 3 months.
Result:
More than 300,000 people attracted to the gaming platform.
Amount 75 000 crystal.
Stage 3.2.
What will be created:
Encouraging players with cryptocurrency in the amount of 1 unit for 3 months at 18,000 per month.
Result:
Over 90,000 people received cryptocurrency.
Amount 54 000 crystal.
crystals.
