At least, SGs for countries should be abolished. What value have they added rather than some videos and stickers where they asked for thousands of Ever? Do they have any practical ideas to contribute to Everscale? Doubtful. Ideas for contests have run out long ago.
Instead, I propose Everscale strengthen its online activities by making websites in different languages in different countries. Let them sync with one another to help people learn the proper knowledge about Everscale and what goes on in and out. For sure, this wouldn’t need tens of thousands of Ever as in running an SG in each country.
How Xiaomi got to where they are now? They focused on online sales instead of selling phones in a store. Online marketing is the key, including professional video production, in different languages. We must spread the correct information as to what Everscale does as a decentralized community. We are currently like a snake with 100 heads. Each head doesn’t understand what other heads are thinking, and the body is moving nowhere.
Meanwhile, people out there are not learning about Everscale while we have to work very hard to help them learn day by day. Go to each country’s portal and look up Everscale, and see what appears there. A handful of information in Asia, for example. Do we really want people to learn about Everscale while not finding any information on their countries? For instance, giving English materials and asking them to read never works, honestly speaking.
On the contrary, you can find hundreds of information written in local languages when looking up BTC or ETH. People learn more and more about them every day. Again, we must focus on spreading the information of Everscale in a much more organizational (if you wanna call it "centralized marketing, be my guest. I don’t mind only if we can help more people learn about us.)
Decentralization is a core value. Our problem is that we are trying to decentralize ourselves repeatedly inside this community while we are not having enough outside attention. Paradoxically, it makes us look centralized when people look at us from outside. Of course, we have the best technology, and it’ll even get more solid when the mainnet migrates into the Rust Node.
I propose managing the global+local information in different languages (in different countries) instead of establishing/running SGs for other countries. Rather, if we have a solid website that provides the latest information, we’ll have more potential users or at least readers who may evolve into users eventually.
Afraid of being others seeing us as a centralized organization due to such activity? Then make just one SG consisting of professional people who deal with the correct information to help people learn. They will do it as a part of the community. I know it may not be as easy as I say, but one thing I can say for sure is that the experiment with country SGs is enough. It doesn’t work. It doesn’t bring us Europeans, Asians that we expected. In a way, we look too solid as a community. It seems not anymore a structure where we can even welcome newcomers. A low value of the token is definitely one reason for that. Regardless, let’s help as many people as possible learn Everscale by all means!