During our QA we used wallet ID
And you may see that transactions are on chain and can be seen:
Currently we are preparing massive Marketing campaign in order to attract customers, but also we will need additional campaign explaining what is our joint loyalty club and how it works.
As per previous post we plan to start with marketing of our offers on 05.04 for which we are also preparing videos as per our proposal
Today we understand that according to our proposal we ve done KPI1
and we are we are already eligible for distribution of next stage, but we currently don’t need it.
As per our understanding - we are partners, that is why we will request next distribution after we will prepare marketing campaign.
Current situation in Serbia
Currently in Serbia there is a COVID-19 lockdown, so we need to pick best time to start, due to the fact that 80% of our partners (companies that are offering goods and services) are either currently closed due to lockdown, or they can’t have good services to our customers
That is why we handpicked 10 platinum offers that people need now and we will start marketing with them.
We will share here marketing plan as soon as we will prepare it and be ready to GO LIVE.
Prior to the start we do not plan to open loyalty bonuses to our normal customers, in order not to lose Marketing effect.
As usual if you have any questions please do not hesitate to post them here.
This analytic report doesn’t contain confidential information, it is completely based on the data available in the open sources and intended only for the Free TON community.
All conclusions are subjective and cannot be taken as advice for action. The analytic team is not liable for any loss that you incur directly or indirectly as a result of or in connection with advice, data, information, estimates, projections, or forward-looking statements provided in the analytic report.
First of all thank you for your reply and assessment.
As you may already know even that our integration still is not open for ordinary users we already have some results to show for our KPI2. We are already preparing report with our preliminary results from first 10 trucks.
Also tomorrow we will officially start our campaign, So we will share more pictures and marketing.
We are waiting because we will take our users choice for past six months.
*** For Period April 1st - June 15th.
****Currently we postponed our campaign with influencers because of high rates. We want to do a collaboration including charity in order to get lower rates in period of September-December.
ROAD so FAR
Loyalty system development integration and legislation.
System tweaking due to the change of law understanding.
April 01 - Stage 1 Integration and testing and start of Stage 2
we finished our integration and testing stage and we were eligible for next stage (Stage 2).
According our proposal KPI1 Is supposed to be testing and preparation for a larger campaign based on results of test campaign.
During April situation with COVID-19 in Serbia wasn’t that good and bigger part of our partners was still closed, leaving us without a 60% of interesting offers. That is why we posponed start of campaign, as we didn’t want to simply spend the partnership budget.
In parallels due to agreement with major logistics company we started with 10 trucks.
We shared photos earlier but here you go some small video of some of them
Situation with COVID-19 get under control and our partners start to open.
We started co-branded digital Marketing which includes:
We are satisfied with results, branding and recognition of Free Ton and Popusti is much higher and we think that in longer period of time we can get even better results.
After start of testing of all our hypotheses, and initial investigation of results our opinion is that we should go with branding campaign that we call: "Do you want 1000 RSD ? "
All campaign is planned for June and July, the in August we plan to make a break because of vacation period and lower demand
Start preparation for September-December period. The earlier we start and reserve billoards and busses the better price we can get. Payment in advance will help us achieve results with lower price of tokens.
Preparation of visuals and new marketing content.
Adding grupovina.rs as second website
First Email campaign (preparation for september)
September - December:
Reaching KPI3 according to our proposal. Hopefully reaching at least 50% of KPI4 (regarding wallets and transaction
We would like to start off our Report by congratulating everyone on a decision for a new name. It is amazing!
We started using brand Everscale as soon as the first brand book was available on the Market.
This is how serbs see it
For all of us this was an extremely turbulent period, as we struggled with a lot of temptations during this time, with the pandemic being one of them and still has a major impact on our daily lives and business progress, and you might have lost some of your loved ones. However, we remained dedicated to continuous work with our clients and promoting Everscale. It took us a bit longer than expected, and the following report represents our current progress.
Second big situation was the price of Ever. As you know all of our calculations were based on Ever price of 0.5, unfortunately during this period price was above the 0.5 mark in the period from June 23rd up to July 12th. Throughout all other periods, due to low price it was difficult to keep up.
As a part of the community we of course believe in Ever and we basically invested in all activities from our own resources, which also was a big struggle due to the fact that our sales dropped dramatically starting september ‘21 due to COVID.
Third problem was my personal health situation as I am solely responsible for this partnership and covering reports. I was in a hospital during December and part of January so even if we got all the info I didn’t let anyone structure it in this report since I value our partnership and I wanted to be here during your questions.
4 videos of influencers speaking either about free Ton, either about Grupovina/popusti with loyalty bonus backed up by Free Ton
Postponed for Next year****
*For the period from April 1st to June 15th.
** Marketing is ongoing, but we haven’t prepared a proper calculation. We significantly decreased marketing in July.
**** We have postponed our campaign with influencers due to high rates and low cost of token. We are planning to do a collaboration including charity in order to get lower rates during this year. Detailed explanation is included in the report.
ROAD so FAR
Full scale testing campaign which included:
Co-branded digital Marketing:
Billboards - instead of 10 we rented 20 billboards in order to test different hypotheses
Busses - Instead of 2 we rented 5 buses
Stickers - All buses have internal stickers and we chose longer bus lines as we think that it is better for people to view our stickers during rides.
BTL Marketing: We hired promo girls to circle the streets and get feedback from customers.
It is very important to say that in June in Belgrade there was a big Free Ton meetUp where all buses and a lot of people from the community saw us in action
Our plan was to begin preparations for the September-December period, but the results in terms of sales were not as satisfactory as we expected them to be. We got new users and opened wallets, but we were not satisfied with the amount of coupons sold.
We could continue Marketing as per our partnership similar to a testing stage just in order to open wallets. Our decision was not to open unnecessary wallets only for the sake of fulfilling KPI, but rather wait
As per July our spending’s over was decreased.
Also we agreed to extend some better positioned Billboards until the end of month at our expense. Following is the extended campaign report
From the second half of July and August, as usual, during the summer vacation period and lowered demand we were focused more on development, analysis and preparation for the new season that begins in the middle of september. During august we discovered some strange errors on our website which significantly lowered conversion rate. Since our partnership should be mutually beneficial we decided to postpone the start of the main Marketing campaign.
Another important thing done for our partnership is that we hired a new Charity manager, Milena.
More details you can find in Charity Report
Due to the fact that FreeTon has undergone some major changes in governance and operations and the low price of TONCrystal, we decided to postpone the Marketing Campaign and focus on the charity process, since funds for charity were already distributed in June.
We engaged a responsible person for charity, Milena, and began negotiations with charity foundations on exact topics. It took more time considering that foundations are interested in receiving funds and distributing them alone, but based on our partnership proposal we said that we will take a more hands on approach.
We wrote to our users to thank them and the free ton, because we were able to start a charity program. After consolidation of our user purchases our final table for charity was:
We began our negotiations with charity organizations in order not to transfer them money, but to provide necessary equipment or other items that they are in need of.
During this conversation one of our partners informed us that they are not eligible and they need only funds, so we replied that according to our agreement that is not possible. For this reason we took them off our charity partners list and split dedicated funds between other participants according to their %.
Amount donated in RSD
Total in Percentile
“Zvoncica” association for children with malignant and other rare diseases
“Orca” organization for nature and animal welfare
We added Grupovina website
As agreed we launched all services on Grupovina website.
Another major issue that had a severe impact on our business was the start of another COVID-19 Delta wave. As you may already know this situation resulted in significant decline in both sales and new offers due to imposed government limitations and changed behavior for both users and partners.
In October, in Serbia the situation got even worse. 15% of our partners stopped fulfilling their obligations because of business closure and another 10% postponed coupon usage to the period when Covid-19 situation gets better.
During October, apart of our daily operations, huge refunding, and customer support due to COVID-19, our main focus were:
We started detailed negotiations with Influencers and in negotiations we understood that there is definitely no way that we are able to use them due to extremely low price and their additional charge for Blockchain and Crypto.
We started project based work with Zvoncica foundation. Since we are not allowed to take photos of children during giving we put photo of one kid in Zvoncica which we found online.
And we brought help provided by you.
Even with the information that there are less new cases due to the fact that there is Omicron type, the Serbian government didn’t seize COVID measures.
All businesses were open until 20h and for most of the services that we provide on our website our users needed to have Covid passport in order to use them.
New Markets preparation
Due to the fact that we have more time and after our understanding that it is not possible to positively work with influencers at this moment we directed our focus to preparations to enter new markets. As I explained on AMA session, Serbia, for us, is just a testing platform so we started market research.
After internal market research we agreed that our next Countries will be
Bosnia and Herzegovina
Of course, we cannot plan the exact time when this will happen, due to covid, but our expectations are that both countries will start operations in 2022.
We continued work with Zvoncica and gave Laptops to ORCA.
Change of FREE TON TO EVERSCALE
It took some time to switch our processes, and change the Campaigns that we have as well as automatization of SMM from Free Ton to Everscale but we started those processes as soon as the new logo was approved and published.
Covid-19 Omicron entered Serbia so all restrictions are held in place.
We started the Marketing Campaign ‘Healthy Days’ in order to promote health care services, considering that such services are in higher demand in this period of the year. Many people are unable to use public health services due to the pandemic, and we offer coupons with discounts for privately owned health care businesses, thus promoting our partnership to a large audience.
In order not to disclose specific market strategy, we will share information without naming the country in question.
We began negotiations with potential employees, and searched for offices.
We started IT development to be applied to multiple countries, cities, and languages.
We initiated Marketing Campaign for St Valentine’s Day in order to promote gifts for both ‘him and her’ as well as deals for daily trips in February, as we hope that Covid situation will improve.
We can divide our status in 2 stages.
STAGE 1 - June- 1st part of July
We are satisfied with the results as branding and recognition of Free Ton and Popusti is much higher and we anticipate that in a longer time period we can get even better results.
After the start of testing of all our hypotheses, and initial investigation of results our opinion is that we should go with a branding campaign that we call: "Do you want 1000 RSD ? "
Stage 2 - September - Feb
Due to Huge impact of Covid we basically lost the whole business season. Our real results are not more than 25% of Normal year. We are extremely dissatisfied with conversions, but we hope that during 2022, the situation will normalize and we will come back stronger and with new markets :).
Even with these low results we managed to surpass almost all of our KPIs per this partnership agreement.
Unfortunately, the declared KPI regarding Influencers was not achieved. That is why we came up with following idea
KPI 1 / KPI 2 Influencers
Due to the fact that the cost of Ever was low and below our calculations and high cost of Influencers (on average noticeable influencers are pricing 2-5k eur per video) we waren’t able to reach the declared KPI. Price was high due to the fact that they need to promote Blockchain which they don’t want to do without a premium.
Based on those facts which were new to us we decided that we should combine Influencers and charity.
Our idea is to make a series of campaigns involving influencers, where they will complete purchases, giveaways, for regular people, at the same time promoting our partnership, by mentioning us and the Everscale.
All of this will be be a part of our aid to Serbian Community as a relief due to Pandemic
Preparation of visuals and new marketing content with influencers and charity organizations .
September - December:
Reaching KPI3 according to our proposal. Hopefully reaching at least 50% of KPI4 in regards to wallets and transaction
These guys and gals work… hard! It’s clear. I have a soft spot for the Serbian market and also for charity initiatives. I can only respect the amount of effort that’s been put in, and if I were a multibillionaire philanthropist, I’d fund this myself
That said, and as many already know, the partnership procedure has been changed somewhat and the community givers are in pause mode. Before that pause is lifted, this needs to go through the grant system that’s being implemented, which I also support.
As a matter of conclusion, yes I like this project very much and support it personally; however, it should be subject to a thorough value analysis by the deferred-to DeFi Alliance in order to reach a determination on how to move forward, all personal feelings aside.
I think there are several ways to keep this going and I am confident those ways will be identified and laid out.